Top ten "quality door" protagonists in the 2012 home industry
Patio Sofa,Outdoor Love Sofa,Wicker Garden Sofa,Plastic Outdoor Sofa Zhejiang Lifan Furniture.Co.,Ltd , https://www.lffoldingtable.com
2012 is about to pass, and the inventory of this year's home brands, most companies adhere to integrity management, focus on product quality, establish service awareness, and handed over satisfactory answers. However, some brands still have such problems in business behavior, quality management, after-sales service, etc., which endangers the health of consumers, harms the interests of consumers, and becomes a negative example of the industry. The summary of the ten most representative "quality gates" events in 2012, the protagonists behind them are famous, planted in the "quality", enough to make people think and reflect.
"Quality Gate" protagonist 1 Yihua Wood Industry
Reason for listing: undetected width is unqualified
On February 7, the results of the quality inspection of the circulation field in the fourth quarter of 2011 announced by the Hunan Provincial Administration for Industry and Commerce showed that it was named as Guangdong Yihua Wood Industry Co., Ltd., the specification was 900mm×122mm×18mm, and the sample name For the products of Yihua solid wood flooring (elmwood antique), it was identified as a substandard product due to unqualified width.
Business News Viewpoint: As a brand enterprise, it should be strictly in accordance with the standard production, but Yihua Wood Industry takes the standard as a play, in fact, it is taking the interests of consumers as a play.
"Quality Gate" protagonist 2 Anxin floor
Reason for the list: exposed "poisonous floor" paved into the hardcover room
On February 16th, a netizen posted a message saying that Anxin Floor was suspected of loading a solid wood composite "toxic floor" with excessive formaldehyde emission into Vanke and other fine decoration projects, involving a total of 29 Vanke in 16 cities including Beijing and Shanghai. The tens of thousands of houses in the real estate not only pushed the Anxin floor to the cusp, but also caused consumers' concerns about the hardcover room.
Business News Viewpoint: On the issue of whether it is "toxic", Anxin Floor has received multiple inspections and the law enforcement agencies have made public comments. However, this incident unveiled the amazing "hidden rules" of using the building materials in the finely decorated rooms - cutting corners, shoddy, low-priced purchases, not a hole in the wind.
"Quality Gate" protagonist 3 Dulux paint
Reason for the list: the detected scrub resistance is not up to standard
On March 14th, the special inspection and inspection results issued by Inner Mongolia Administration for Industry and Commerce showed that Jie Yibai, produced by Akzo Nobel Taikoo Paint Co., Ltd., with a specification of 16L/barrel and a production date of June 20, 2011 Latex paint was judged to be a defective product because the scrub resistance was not up to standard.
Business News Viewpoint: Washability is an important indicator to measure the quality of paint. Dulux is deeply immersed in the “washing doorâ€, which casts a shadow on its brand image. At the same time, it also warns consumers who like to worship foreigners: don’t get used to it. The bad temper of foreign brands.
4 of the "Quality Gate" protagonist
Reason for the list: "paper shell" furniture sold as "solid wood"
In late May, a media exposed Harbin citizen Zhang Ruiqin in a building materials market in the model building store, through the shopping guide introduced the purchase of nearly 40,000 yuan of solid wood furniture, when accidentally smashed, the corner of the bookcase revealed a similar " The material of the paper shell, the other solid wood furniture was scraped off with a knife, and it was found that all were "solid wood" appearance "paper shell" stuffing.
Business News Viewpoint: The use of paper as a material for furniture is very popular abroad, light, environmentally friendly, and recyclable, and belongs to high-tech innovative products. But when the paper shell is sold as solid wood, it is not authentic. What's more, the model is attributed to the “spoken mistakes†of the salesperson, which is not quite commensurate with the role model of the brand name “modelâ€.
"Quality Gate" protagonist 5 Yongji floor
Reason for listing: unstandardized formaldehyde emission level identification
On June 21, the quality inspection of wood flooring in the circulation field announced by the Shanghai Administration for Industry and Commerce showed that the Yongji floor, which was honoured by the “Top 500 Chinese Brands†and “Top Ten Brandsâ€, was on the quality “Blackâ€. The reason is not because of the quality problem of the product itself, but because it does not mark the formaldehyde emission level mark.
Business News Viewpoint: The level of formaldehyde emission is not clearly stated on the outer packaging. There are two possibilities: one is negligence and the other is not. Negligence reflects the management confusion, and the quality problem is not hidden. No matter which one it belongs to, Yongji floor is not very glorious.
"Quality Gate" protagonist 6 living home floor
Reason for listing: new floor is not used but blistering
On July 6th, a Dai surnamed consumer complained through Sina Weibo that about 2/5 area of ​​blistering occurred when the floor of the living room newly installed in the study room was not used. The living family thinks that the floor is tidal and will not be returned. The consumer's wedding period is approaching. Only the original floor can be removed and other brands replaced to protest.
Business report point of view: Since the cause of the bubble is unclear, the manufacturer will not pay for it first? The famous living room floor forced people's weddings to almost be held, and there were endless complaints. In the end, they had to return the goods to meet the needs of others. It was not only the product quality problem, but also the great failure in maintaining the brand.
"Quality Gate" protagonist 7 Op Lighting
Reasons for the list: heat and fire resistance and other indicators were found to be unqualified
On July 6, the Shanghai Municipal Administration of Industry and Commerce reported that the quality inspection of the lamps in the circulation field was unqualified in the second quarter of 2012. One model produced by Zhongshan Op Lighting Co., Ltd. was model MT-HY0T-02 11W, and the production date was The Opal lamps on December 20, 2010 were judged to be unqualified products due to heat resistance, fire resistance and scratch resistance.
Business News Viewpoint: Refractory and resistance to scratch (heat resistance) is an important criterion for measuring whether energy-saving equipment is energy-saving. In recent years, Op-Pu has become a "black list" frequent customer due to energy-saving non-compliance, showing the brand name of this "China Famous Brand" aura. How indifferent to the supervision of law enforcement agencies.
8 of the "Quality Gate" protagonist
Reason for the list: custom product design and assembly are wrong
On August 27th, a consumer of Hu surnamed Sina Weibo to complain about the custom-made service of Shangpin's home furnishing furniture: the design error caused the order to be delayed, and the assembly error caused the after-sales tug-of-war. Customized services run counter to promises, and complaints about Shangpin’s home delivery are not cases.
Business News Viewpoint: While calling the "customized furniture, thoughtful and quick" slogan, it will package itself into a furniture customization expert who "eliminates the drawbacks of finished furniture", while exposing design and assembly loopholes, while the product is in a business surge. There is no perfect service package, which has become a common problem of custom furniture.
"Quality Gate" protagonist 9 Carpoly paint
Reason for listing: Anti-formaldehyde performance is basically invalid
On September 24th, the results of the comparison test of 15 kinds of coatings published by the China Consumers Association on its official website showed that a Jiabaoli bamboo charcoal aldehyde five produced by Guangdong Jiabaoli Chemical Group Co., Ltd. with the product specification of JRM50006.4KG Integral interior latex paint, only one star that can be regarded as invalid in the anti-formaldehyde performance.
Business News Viewpoint: It has the function of resisting formaldehyde, even if it sells a very high price, it is worth the money. However, the concept is not seen, but the price is very high. For the famous brand Carpoly in the paint industry, it is not very kind.
"Quality Gate" protagonist 10 Meiling cabinet
Reason for listing: The amount of formaldehyde released was exceeded
On November 5th, the Hunan Provincial Administration for Industry and Commerce released the “Regulations on Commodity Inspection of Circulation Sectors in the Third Quarter of 2012†on the official website. The garden products produced by Hefei Meiling Cabinet Electric Co., Ltd. became unqualified due to “excessive formaldehyde emissionâ€. The guest of the "black list".
Business newspaper point of view: A total of 20 cabinet brands along with Meiling cabinets on the "black list". In the bulk, formaldehyde exceeded the standard. In the end, the industrial and commercial departments “deliberately find faultâ€, or the cabinet company “is not carefulâ€, the reason is intriguing.