Develop commercial printing and increase comprehensive strength of newspaper printing
In the past 10 years, the Heilongjiang Daily Printing Center has made great progress in measures such as deepening reform, active innovation, strengthening management, and strict quality control. The management level, enterprise efficiency and comprehensive strength have been greatly developed. A small newspaper printing factory with 2 million yuan and a single business variety has developed into a comprehensive printing enterprise with total assets of 250 million yuan, annual operating income of 164 million yuan, and profit of more than 18 million yuan. The Heilongjiang Daily Printing Center twice won the "National Advanced Enterprise in Newspaper Management", won the first "China News Management Innovation Award", and ranked 48th among the top 100 printing companies in the country. Won the first place in the national printing quality, twice won the national "three consecutive championships", periodicals and other products were rated as provincial and national quality products. Development of Government Printing Center Step 1: Rely on the development of the newspaper industry, implement internal mechanism reform, and improve the employment system and distribution system As a traditional media industry, the newspaper industry has undergone great changes in the market over the past few years. Newspaper printing companies that serve it must also comply with market demands at all times. The imbalance in the level of domestic economic development has led to a very uneven development of the printing industry. The gap between the coast and the inland, east and west is still very large. Heilongjiang is a frontier province inland. After analyzing the current situation of the industry, the Printing Center first changed from the internal mechanism to change the employment mechanism and distribution system. In 1994, we first broke the "big pot of rice" and reformed the distribution system. Everyone, regardless of job title, level, and academic qualifications, had their original wages all incorporated into the archives, and their income was determined entirely according to the position and the benefits they created. Then, we have reformed the personnel system, employees are not divided into three, six, nine, etc., completely abolish the boundaries of "state-owned", "collective", "contract", "temporary" and other names, all competing for employment, annual evaluation, Lay off if you are not competent. To make iron, you need to do your own hard work first, and do a good job of internal management to lay a solid foundation for enterprises to go to the market. The second step: take market changes as the guide, implement brand operation, and establish the regional advantages of the printing center in the industry With the changes in the market in recent years, the competition in the printing industry has become increasingly fierce. In order to get a slice of the soup in such fierce market competition, it is imperative to change the original management mode to maintain a certain market share. So we formulated a series of measures in response to changes in the market, and grasped the company's ability to operate abroad. One is to improve product quality, create a brand with quality, and enter the market with a brand. The second is to improve the development capabilities of end customers. We first break the original business method of sitting at home and waiting for customers to come to the door. Through active door-to-door negotiations and participation in exhibitions, we have planned and targeted to actively develop some high-quality customers. The third is to diversify product types and enhance anti-risk capabilities. In the past, our main business was the printing of newspapers, periodicals, and simple social jobs. Now this situation has changed a lot. The products in yellow page printing, wine label printing, packaging printing, supermarket DM posters, etc. have grown faster, among which yellow page printing The profit of Hehe label printing is more than 1 million yuan, and the supermarket business has reached 14 supermarkets in 5 supermarkets, with an output value of 10 million yuan. Fourth, to further improve the service level, the operating department launched a series of personalized service measures for different customers. For example, there is a supermarket customer whose final delivery locations are in the three northeastern provinces, and the requirements for timeliness are particularly high. In the absence of our delivery capacity, the operating personnel cooperate with professional transportation companies to complete the transportation service. At the same time, in the process of opening a store, we also provide services other than printing business, including the opening of business procedures, advertising licenses, etc., so that customers are deeply touched, improving customer satisfaction and loyalty. The third step: establish a new printing center, and gradually move towards group construction With the development of the enterprise, the problems of the factory building have emerged. In the past, the Heilongjiang Daily Printing Center and the newspaper office were in the same office building, and the narrow production space restricted the development of the enterprise. Especially after the development of commercial printing, we had to rent a factory to install the newly purchased commercial rotary machine, which not only increased the cost of the enterprise, but also mainly failed to meet the needs of enterprise development. In order to completely solve this "bottleneck", the newspaper group invested 130 million yuan to build a modern printing base covering an area of ​​about 70,000 square meters and a construction area of ​​more than 50,000 square meters, becoming the largest modern printing enterprise in the three northeastern provinces. . It only took 200 days from start to completion and put into production. Except for the Heidelberg M600, all equipment was relocated. Such fast construction and relocation speeds are called "miracles" by foreign experts. In addition, the printing center will add packaging decoration printing and logistics distribution business. It is believed that in the near future, the new printing center in the Pingfang Development Zone of Ha City will become an important printing base in the northeast region integrating color plate making, newspaper printing, book printing, color commercial quality printing, packaging and decoration printing, and printing material sales. Enough space is reserved for future development. Develop commercial printing and move towards comprehensive printing enterprise Whether a newspaper printing company can develop books and commercial printing has always been inconclusive. However, the newspaper printing plant in Heilongjiang must develop book printing, especially commercial printing. Heilongjiang is an economically underdeveloped province. The newspaper market is developing slowly and the market share of the newspaper industry is limited. If other printing businesses are not developed, the development path of newspaper printing factories will become narrower and narrower. Therefore, enterprises must develop commercial printing to do well. To be stronger and bigger is also determined by the market. But the risk of developing commercial printing is also very large, such as the development of new markets, complex processes, new technology forces, etc. require high investment. Just taking the Heidelberg M600 commercial rotary machine as an example in 2000. When we started to plan to introduce such equipment, there were some different opinions both inside and outside the newspaper and inside and outside the industry. It has been suggested that this kind of equipment has a great demand for printing sources. Can we have enough sources? Is there a technical force to master this equipment? When can such a high investment be recovered? According to the company's own situation at that time and its grasp of the market, we withstood various discussions and pressures, and resolutely introduced this equipment and achieved success. As the first Heidelberg M600 in the three northeastern provinces, although the equipment price is relatively high, the introduction time is early, the technical force is strong, the printing quality is good, the production cycle is short, and the enthusiastic service has been recognized by most customers and won More live sources. When competing for a supermarket chain store business, the quotation of another printing factory was 8.5% lower than ours. However, due to our advanced equipment, good publicity and effective measures, we not only got the business of two stores in Heilongjiang, but also won Shenyang, Jinzhou, Yingkou , Jilin and other six stores in Northeast China; in the bidding of the telephone directory in Dalian and Shenyang, we defeated our opponents in Guangdong, Liaoning and other places, and received orders for 150,000 copies. Therefore, advanced equipment has improved the competitiveness of the enterprise, which has enabled us to stand firm in the fierce and brutal market competition and have achieved rapid development. Since the commercial rotary machine was put into production, the business volume has been increasing year by year. In 2003, the average monthly production was 8 million pairs, which created a performance of 23.19 million yuan in revenue and 3.73 million yuan in profit. Based on this calculation, an M600 printing machine can be earned back in four years. This year, it is expected to exceed 9.5 million pairs of openings. It is one of the machines with the highest operating rate of similar models in the country and has achieved good economic benefits. At the same time, due to its fast speed, it can print 40,000 pairs of openings per hour, and it is double-sided printing, which is almost equivalent to the production capacity of a lithographic four-color printing machine in one day, so it greatly shortens the production cycle and wins customers. More precious time has been well received by customers. At present, more than 80% of large journals in the Printing Center are commercial rotary printing. The output value it creates accounts for more than 40% of the commercial printing output value of the entire printing center. The strong production capacity and stable quality of commercial rotation have also attracted a number of new customers. Its influence has radiated throughout the three northeastern provinces and the market is very broad. 100-page full-color periodicals can be delivered within 4 days, and the high-end prints originally printed in the South have returned to the Heilongjiang Daily Printing Center for printing. The output value of commercial printing exceeds 100 million yuan, and the profit is over 80%. According to statistics, since 2000, in order to develop commercial printing, the Printing Center has stepped up the transformation of technical equipment and has invested nearly 100 million yuan to introduce Heidelberg CP2000 offset presses, Japan's Akiyama eight-color offset presses, and two old and new Heidelberg M600 eight-color Commercial printing machines and other high-end printing equipment have greatly improved the commercial printing capacity and printing level of the printing center, laying a solid foundation for increasing market share. In 2003, due to the impact of SARS and the rectification of national newspapers and other factors, the business volume of many printing companies decreased relatively, but the printing center has not been affected by the above factors by improving its operating capacity and changing its business strategy. Maintained a good momentum of development. The development experience of the Printing Center shows that the development of commercial printing is both a choice of internal enterprise development strategy and an external market environment, but this road is not smooth and requires more effort and hard work than newspaper printing. Pay close attention to management and ask for benefits from management The Printing Center earlier put forward the management policy of "strengthening management and demanding benefits from management". It constantly carries out management innovation, has the courage to explore standardized, standardized and scientific management models, and has initially formed a more scientific management system. 1. Introduce the ISO9002 quality management system to meet international standards The Printing Center introduced the ISO9002 quality management system as early as 2001 to improve the methods and methods of quality work conceptually. In 2003, it completed the conversion of the 2000 version. We have formulated detailed implementation rules for the quality management system to supervise the institutionalized management system in an institutionalized manner, and give full play to the management role of advanced management methods. Everyone has a division of labor, and everything has the right and responsibility to minimize quality accidents. 2. Implement institutionalization of human resource management The Government Printing Center firmly establishes the concept of "whoever has the talent will have the future market", actively creates opportunities for talents to exert their talents, and creates an environment for employees to realize their self-worth. In the past few years, the employee training system has been continuously improved, and efforts have been made to do a good job in employee training. In 2001, the Printing Center and Harbin Printing School jointly held secondary school diploma courses, and 120 young employees completed secondary school diploma education. In addition, the printing center also took advantage of the introduction of equipment, hired foreign experts for systematic training, and selected technical backbones to visit and learn from brother companies with high technical level and advanced management. At the same time, in order to meet the growing needs of high-tech technology, the Printing Center has continuously introduced university graduates. So far, more than 10 printing majors and more than 10 management majors have been introduced from Beijing Institute of Printing, Shanghai Printing College, Wuhan University of Surveying and Mapping and Xi'an University of Technology, and now they have mostly become the backbone of technology and management. . The key technical talents that the printing center needs urgently are introduced through the form of high-paying recruitment. At present, many technical and management talents have joined the printing center. They are playing an increasingly important role in the development of enterprises. 3. Implement standardized equipment management According to the requirements of equipment management, the management has formed three groups of maintenance systems with the power equipment department, workshop and unit as the main body, and at the same time strictly implement the "daily, weekly, monthly" three-cycle maintenance system, clearly specifying the items that need to be maintained in each cycle. This equipment maintenance and maintenance system ensures the integrity and normal operation of the equipment, as well as the high-quality, high-efficiency, timely and fast printing of newspapers and periodicals. 4. Implement management digitalization and networking As early as 1999, the Printing Center organized personnel to demonstrate the implementation of computer management in enterprises. At that time, the term ERP was not fashionable, and most companies only applied computers to financial management, and no more companies have been developed. Management functions. In 2000, when we went to the Star Paper Mill, which was later called Star Mode, to investigate computer management, we were determined to implement digital management. In 2000, it was decided that a professional development company, Peking University Founder, would prepare this management system for the printing center. The "Founder General Strategy" system can not only process all kinds of data of the enterprise faster, but also have a scientific management idea, and can instill this management idea into various departments and employees of the enterprise subtly. Can allow enterprises to achieve seamless management. The Printing Center is the most complete unit to purchase the "Founder Strategy" system module, and can understand most of the company's data in front of the computer screen. So far, the digital management system has been fully implemented, the entire system is in the after-sales service period, and the effectiveness of the system has been revealed. At the present stage, the material part of the statistical settlement can be completed on a daily basis, and all the data for the month can be drawn on the afternoon of the last day of each month. In the paper management, the material supply department can manage the distribution of paper to each sheet according to the amount of paper used for each order, and manage the roll paper to each roll, accurate to kilograms when printing each job, and can set various materials. The warehousing warning line allows material storage to be seen at a glance. It completely solves the problem of the original paper management that the material department is difficult to control the amount of paper and material inventory in the workshop, greatly accurate the cost calculation of each living source, and the data processing method of daily settlement and daily settlement is also adopted on the paper. Enterprises have provided more accurate data on material management. In operation, through the use of this system, we can more quickly understand customer trends, query customer rankings, count customer activity, and provide a basis for enterprises to introduce different customer policies; in production, production scheduling can fully understand the production status of the enterprise and track each time at any time The production situation of the machine can be quickly and reasonably arranged according to the customer's time requirements, and all the production situation of a certain customer in the printing center can be extracted within a few seconds. In the production workshop, you can quickly understand the production arrangement of the first-level dispatch. You can understand the specific requirements of each active source through the network without facing with the first-level dispatch, and direct the production of each machine through the network. The output and working hours of the machine personnel can be directly summarized by the feedback. The newspaper production department can see the working status of each process, reducing the communication between each process and waiting for each other to delay production, providing a favorable guarantee for the newspaper's timeliness; the newspaper management department can fully grasp the production status of each live source, And only a few minutes at the end of the month can count all the data of a certain active source this month, in order to reconcile and settle accounts with customers in a timely manner; the financial department can fully monitor the income and expenditure of each penny of the enterprise and realize the actual cost calculation Provide various financial data for the leadership of the company; the quality department can monitor the quality status of all live sources throughout the process, and register and punish the quality problems; the equipment and personnel departments have improved their work through the "Founder General Strategy" system Efficiency, reduce the work load, and greatly reduce the data query time of the enterprise. The leadership query module is the top priority of this system. Since all modules are providing data sources for leadership queries, as a leadership query module, you can truly understand the business, production, finance, materials, equipment, personnel, etc. of the enterprise at any time. Department data, through these data leadership can quickly adjust the production and management of the enterprise. At the same time, the system can also perform statistical analysis on various data, and adopts the Pareto analysis method in customer management to provide leadership with 20% of customers who occupy 80% of the company's output, allowing the entire enterprise to deal with this 20% Of customers attract attention. As a printing company, the market price and inventory of paper directly affect the company's capital operation and production arrangements. In this system, the leadership can always understand the market price and inventory of paper. This is for the company's raw material supply and inventory protection. Provide favorable basis, provide data sharing for enterprises, improve enterprise production efficiency, strengthen enterprise management system, and integrate with ISO9002 quality management system to truly achieve the goal of scientific management.
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