Furniture consumption tends to be younger, not only fashion but also low price
Young consumers are increasingly drawn to furniture products that reflect their personal style and lifestyle. With the post-80s and early 90s generations entering marriage and starting families, despite challenges in the real estate market, the demand for housing remains strong, which in turn has given a boost to the home furnishings industry. Mr. Li, who is currently renovating his new home, shared that his living habits differ from those of his parents. He prefers to live independently after getting married, allowing him to choose decor and furniture that align with his own tastes. This not only gives him a sense of ownership but also reflects the growing desire among younger generations to personalize their living spaces. According to recent surveys, there has been a steady increase in the number of young adults aged 20 to 30 visiting furniture stores. This shift in consumer behavior indicates that the home furnishing market is evolving, and companies need to adapt by offering products tailored to the preferences of this demographic. A store representative explained that "young" furniture isn't just a trend—it's a design philosophy that incorporates modern aesthetics, practicality, and a youthful vibe into everyday home items. Korean-style furniture has become particularly popular among women. In one home plaza, the majority of customers were young women who were attracted to the soft pastel tones and romantic designs. As one salesperson noted, Korean furniture often draws inspiration from country-style interiors, featuring elegant white hues, smooth lines, and delicate floral details that create a warm and inviting atmosphere. Many find it both stylish and functional. Ms. Sun, an advertising professional, expressed her preference for Korean furniture, stating that it feels more refined and subtle compared to other styles. While Mr. Li admitted he wouldn’t buy it himself, he said he would consider it if his partner liked it, showing how personal taste and relationships influence purchasing decisions. Despite the popularity of trendy designs, many young consumers face financial constraints. Most are recent graduates or just starting their careers, making it difficult to afford high-end furniture. “I can’t afford luxury pieces, but I don’t like the cheaper options either,†said Ms. Lin, highlighting the challenge of finding quality at an affordable price. Industry experts suggest that while cost is a major factor, smart shopping strategies can help. With intense competition in the furniture market, frequent promotions offer great deals. Consumers can take advantage of these events to get the best value for their money. At the same time, businesses must keep up with changing trends to meet diverse customer needs. Many young people now turn to online shopping to save money. “I always shop online for furniture because it’s cheaper and offers more choices,†said Ms. Wang, who enjoys buying everything from small items to large furniture through e-commerce platforms. However, store staff warn that online purchases come with risks. Large furniture items can be fragile during shipping, and installation and after-sales support may not be as reliable as in physical stores. It’s important for buyers to confirm delivery, installation, and warranty details before making a purchase. Hot Melt Adhesive,Eva Hot Melt Adhesives,Hot Melt Adhesive Middle Temperature,Pur Hot Melt Adhesive Jiangxi Cuckoo New Material Co.,Ltd , https://www.jxcuckoo.com