Furniture consumption tends to be younger, not only fashion but also low price

Furniture products are increasingly appealing to younger consumers, bringing them a lot of satisfaction. Today, many post-80s and early 90s individuals are entering their marriage years. Although the real estate market is still struggling nationwide, the demand for housing remains strong, which in turn has helped revitalize the home furnishings market. Mr. Li, who is currently decorating his new house, mentioned that his lifestyle differs from that of the older generation. It's not convenient living with them, so he used his savings over the years to pay the down payment on a house. After getting married, he moved out with his girlfriend, allowing them to decorate and choose furniture based on their personal preferences, giving them a sense of ownership and comfort. Mr. Li’s perspective reflects the mindset of many young people today. According to a survey, the percentage of 20- to 30-year-old consumers visiting furniture stores is rising each year. This clearly shows that the consumer base in the home market is shifting. Home furnishing companies should seize this opportunity. A staff member from a furniture plaza explained that “young” furniture is essentially a concept of household products designed specifically for younger consumers. These companies incorporate youthful elements into their designs, making home products more fashionable, lively, and practical. Korean furniture is especially popular among women. During a visit to a furniture brand section in a home plaza, the majority of customers were young women. A salesperson noted that the popularity of Korean-style homes is closely linked to the "Korean" trend. Korean furniture typically features ivory and pink tones, with romantic and elegant designs that appeal to many young women. Many Korean products are inspired by the Korean countryside style, characterized by soft white tones, simple lines, and delicate carvings that add a touch of romance and sophistication to any space. Ms. Sun, who works in an advertising company, shared that she personally prefers Korean furniture because it is more delicate and compact, with colors that aren't too bright. While Mr. Li finds Korean furniture more feminine and wouldn’t buy it himself, he would accept it if his partner liked it. In addition to being stylish, Korean furniture is also affordable. Even though the youth market offers great potential, most of these consumers are recent graduates or just starting their careers, with limited financial resources. Ms. Lin told reporters that while fancy furniture is too expensive, cheaper options often don’t meet her expectations, making the selection process challenging. An industry veteran said that when buying furniture, consumers must balance their budget with their preferences. With fierce competition in the furniture market, promotional events offer great opportunities to get quality furniture at lower prices. Companies should also keep up with market trends to meet diverse consumer needs. Many young people now choose to buy furniture online to save money. Ms. Wang, an online shopper, said she usually purchases items online, including furniture, due to the wide variety and lower prices. However, some home plaza staff warn that online shopping comes with risks. Large furniture items can be damaged during shipping, and installation and after-sales service may differ from physical stores. They advise consumers to confirm delivery, installation, and after-sales support before purchasing online.

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