The top domestic designers lead the Chinese contemporary original design bloom Milan

Original title: Chinese design "é—¯ Milan"

The “Yù” exhibition brings together the works of more than 20 well-known domestic designers and actively conveys the “Chinese concept”.

The concentrated “debut” of Chinese designers has also focused the attention of Milan and the world on Chinese design.

From April 8th to 13th, the 53rd Milan International Furniture Fair was held at the Milan International Exhibition Center. As always, this global home design event has attracted many Chinese home furnishing brands and designers to cross the ocean and stop. How many Chinese design forces appeared in Milan Design Week has always been the focus of the domestic and international design circles. During the Milan Design Week this year, the home of the family led more than 20 top Chinese designers to plan the “When the 2014 China Design was in progress”, which was exhibited at the University of Milan from April 7th to 13th. Chinese design is once again presented in Milan.

Chinese design once again appeared in Milan

The Chinese designer's exhibition at the University of Milan is based on the theme of “Yù”, which does not limit the corresponding glyphs and meanings of the theme, revealing the mystery of the traditional Taoist culture “not to be said”. Prof. Yang Dongjiang, curator of the Academy of Fine Arts of Tsinghua University, explained: “Yù” can be a “pre-existence” of “pre-warning, no pre-emptive”, emphasizing the “plan” trait in design; "The encounter" will coincide with the contingency and uncertainty of the design; it can also be the "desire" of "can't stop", in order to reproduce the design is the balance between desire satisfaction and restraint; "Ease in the Scenery" shows the form and expression of design; perhaps the "domain" of "the domain of the domain can not be sealed", emphasizing the objective limitations of design.

The exhibits came from the domestic design industry "Da Niu", they are also frequent domestic guests at Milan Design Week. Zhang Yonghe, Zhu Xi, Shao Fan, Lin Xueming, Chen Yaoguang, Shi Dayu... More than 20 domestic first-class designers have gathered here, covering a wide range of design categories such as architecture, products, furniture and installations. On April 8th, at the academic discussion meeting, Chinese designers conveyed the “Chinese concept”. In addition to the design itself, domestic and foreign designers discussed the multi-faceted content of design concepts, design market and prospects, and design commercialization.

As the sponsor of this exhibition, Wang Linpeng, the president of the home, said that the domestic home furnishing industry is now in the stage of moving from “Made in China” to “Created in China”, and hopes to use the exhibition as “the power of Chinese design”. Wang Linpeng also pointed out that in addition to leading a group of furniture companies to Milan to watch the exhibition, the follow-up exhibition will return to the home of the actual home to conduct a tour.

Chinese design "shock" Milan

In addition to the exhibition entitled “Yù” at the University of Milan, the Chinese design trend has also shown a concentrated trend in many places in Milan. From April 8th to 14th, “Seeing the Creation” – the 2014 Milan Triennial Special Exhibition was held at the Milan Triennial Center. This is the first contemporary design exhibition on the theme of “Chinese Contemporary Folk Art Design”. The exhibition was hosted by “Seeing Creations”, which was also the first appearance of the “Original Creation” Chinese contemporary original design platform prepared for the past two years.

This exhibition will showcase the design works of 14 designers from Lu Zhirong and Shi Dayu. According to the 2013 “Seeing” China Design and Design Tour, I will see bamboo, wood, lacquer, pottery, porcelain, glaze, silver iron and embroidery. More than ten kinds of traditional Chinese crafts such as silk screen printing, pad dyeing, cloisonne and blue printed cloth are used for contemporary interpretation and application. The exhibits cover a wide range of traditional Chinese handicrafts and various traditional materials.

Also in the Milan Triennial Center, the "Fat Silk" from the well-known domestic designer, the founder of the "product logistics" Zhang Lei and the creative designer - from West Lake to Milan. In the ancient Chinese, it means rising suffocating and melting and blending. The exhibition reflects the original intention of “Handmade In Hangzhou”, deconstructing Hangzhou traditional handicrafts and dissolving them into contemporary design. Opposing the simple copying of traditional patterns and forms, and persisting in the creation of contemporary design language, this is the design spirit of “melting”. In five years, there are five materials, bamboo, silk, earth, copper and paper. The exhibition is based on “Silk”. The designers use silk as materials and use traditional Chinese techniques to create a piece of silk-related work, expressing different forms of silk, leaving the theme of the next exhibition to be continued. The pen.

â–  Industry voice

"Go out, please come in"

●Wang Linpeng, President of Real Home

Enhancing Chinese design is an important part of achieving the "Chinese Dream." The development of China's future economy will surely move from the stage of “manufacturing” to “creation”. In this process, “design” will play an important role, and the exchange and cooperation between Chinese and Western design is of great significance. There are two purposes for this trip to Milan. One is to “go out”, let the world understand Chinese design and expand a wider space for cooperation; another purpose is to “please come in” to allow more and better home brands to enter the Chinese market through the platform built by the family. , share big business opportunities, big future.

Italy welcomes "the best time"

● Liu Wanyou, President of the Imported Brand Committee of Beijing Home Furnishing Industry Association, General Manager of Beijing Blue Morning Home

Italy has the world's top design and products, but the distribution channel has always been a major problem that has plagued Italian companies entering the Chinese market. It also lacks experience and guarantee in the development of platforms and channels. Through the cooperation organized by the China-Italy Association, the Italian home furnishing company has ushered in the best opportunity to enter the Chinese market with the advantage of the platform of the Real Home. The cooperation between China's imported home agency companies and Italian home furnishing enterprises will be smoother and more promising. Very impressive.

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