The development trend of packaging technology
According to the level of needs theory proposed by the American psychologist Maslow, and modern high-speed developed packaging science and technology to analyze and explore the sustainable development trend of China's future packaging design.
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1) Green packaging design suitable for environmental protection The 21st century is a century of environmental protection. In the long period of time, modern packaging design will continue the concept of green packaging design proposed in the 1980s and 1990s. The rapid economic development has accelerated the destruction of the natural ecological environment. With the improvement of people’s living standards, various types of packaged solid waste have increased as people’s demand for goods has increased.
According to statistics, in 1998, China produced 18.13 million tons of packaging products, and 70% of packaging products were discarded after use. Discarded packaging solid waste exacerbated environmental pollution. The environmental problems caused by packaging have become increasingly prominent. People are committed to researching new packaging materials and environmentally friendly design methods to reduce the environmental problems caused by packaging solid waste. Innovations in packaging materials, such as: pulp molding packaging materials for thermal insulation, shock, impact and perishable; decomposable materials made of synthetic resin mixture of plant shells; natural starch packaging materials; autodegradable Packaging materials; in the design to reduce the late difficult to decompose the material used for packaging, try to use lighter weight, small size, easy to crush or flatten, easy to separate materials; as much as possible without the use of biological and chemical effects easily degenerate The materials are used to minimize the total use of materials while ensuring the protection, transportation, storage, and sales of the packaging.
2) Package design suitable for highlighting individualized products Personalized package design is a design method that involves a wide range and has a great influence. It is mainly designed for supermarkets, warehouse sales, and other different designs adopted due to different sales environments and venues. method. Whether it is for the corporate image, the product itself or the social effects have a great influence and influence. The shape and performance of the packaging image are toward the natural and lively humanized and organic formative development. The packaging personality quality and unique style are given to attract consumers. When designing, it must be systematically considered, and the actual situation should be analyzed differently, considering various factors. Such as the use of wine barrel modeling "wine cask wine" packaging design, the use of local folk theater face modelling of "safe wine" packaging design, the use of laughing Maitreya Buddha's "mouth laugh wine" packaging design ... and so on Bionic personalized style packaging design, its innovative concept, distinctive personality, outstanding, visual effects are very strong. Such goods are packed on a variety of shelves and are very likely to attract consumers' interest and be accepted by consumers.
3) The packaging design network of modern commodities suitable for e-commerce sales has been used as a carrier to convey information. It has penetrated into every corner of the world, and the organization of demand and distribution has not divided the size of the country, market, investment, and trade. Through the network to complete, in accordance with the order of the network to activities. As early as 2001, the Ministry of Internal Affairs and Communications of Japan researched the technology of transmitting network technology through flowers. Although it is limited to limited fragrances such as Apple, it has changed the way that previous network transmission was limited to the transmission of images and sounds, and it was only a visual and audio transmission technology. Olfactory transfer technology has been added. The use of these technologies will enhance the sales of scented products such as cosmetics and perfumes. The combination of graphics, sound and taste will surely impact the e-commerce sales belt industry. Many traditional companies are facing challenges. Network technology has completely changed the customer's consumer behavior and consumption patterns. The packaging and decoration promotion function will also be diluted, losing its glory. As society enters the era of e-commerce, new requirements are placed on the function of packaging, and the packaging design of products has encountered new problems.
4) Security Anti-counterfeit packaging design Modern high-tech technology has developed rapidly. The general packaging design anti-counterfeiting technology has no effect on counterfeiters. Christine Rommel, an expert in packaging design and technology in the Far East, pointed out that copying plagiarism in packaging design in mainland China has become a strategy adopted by many small businesses in practice. They and the market's packaging design of brand-name products are confusingly changed with minor changes. For example, Jinliufu produced by Wuliangye Distillery was dubbed “King Tai Fook†by a small factory and they used the high-precision scanner to obtain Jinliufu directly. Packaged packaging design renderings, and then through the graphics software such as photoshop processing, "six" into "big" to maintain the overall effect of the same, so that consumers at first glance is not easy to perceive the changes made, to charge Well, it's real!
Obviously anti-counterfeiting has become a major problem in China's modern packaging industry. Strengthening the visual effect of packaging design and strengthening the packaging and printing industry technology has become a powerful weapon in counterfeiting and rights protection. We can use special textured paper, special pigments and packaging design techniques such as holographic images, authentic inspection seals, bas-relief embossing, etc. to achieve specific effects in packaging design, so that those counterfeit goods can be copied or cost-reduced. Unrealistic, quit hard. Therefore, the innovative approach of packaging design is combined with the technology of the printing industry that integrates high-tech achievements. The pursuit of unique originality and unique visual effects is another direction for the sustainable development of the packaging design industry in the future.