Packaging location considerations
Packaging location considerations 2, packaging design should have a unique personality characteristics, in order to better meet the consumer packaging design In addition to having indispensable promotional features, its own personality characteristics, it is the modern packaging design must be involved in the field, different Consumers have different personalities and a package with a targeted personality. It is easier to meet consumer needs and easier to communicate and interact with consumers. This is an important issue that cannot be ignored in modern packaging design. 3, packaging design more and more like a social science, it is a combination of rationality and sensibility because of the growing development of domestic packaging design, one alone or their subjective awareness, to determine its final form, is unlikely to produce Good packaging design. In reality, the designer is often prone to fall into a state of self-feeling, and it is difficult to extricate himself. Its essence is the same as what the customer thinks his product is good and what he wants to perform. There is no real difference. Through the accurate positioning of the target market, the accurate positioning of competitors, their own precise positioning, the form of the packaging itself, the color, the status, the shelf display, and the promotion and promotion will be very natural, rationally determined, and the market goals will be relatively Easy to reach. 4. Packaging design is an integrated, strategic design. In the promotional environment related to packaging design, packaging design is not independent. It is based on the product itself, packaging is the center, supplemented by appropriate advertising and diverse Promotional means to achieve the unity of the image, the effect of the significant. For packaging design, it also requires that it reflect the entire project plan, the ultimate purpose of product advertising, packaging terms, slogans with a large sales promotion, and merchant product promotion strategy is consistent. 5, packaging design must be fast in the information transmission, the theme of its expression should have a good uniqueness often some packaging to express the theme too much, thereby weakening the attractiveness of the packaging itself. When you look in a dazzling array of products, your eyes stay on each product for a short period of time, so the packaging design must be direct in the message, preferably the only, intuitive, it should have a clear Clear features allow customers to see the product at a glance. This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct rhythm grasp, the selection of materials, or the display of goods, etc., all have a concrete understanding and mastery, and strive to make each design economic practical. 6, packaging design is constantly review and improve the development and maturity of a product packaging design is often not a single stage of design, many are the need for long-term development and improvement in order to mature. Therefore, relevant personnel should constantly review their performance in the market, reposition them, and constantly compare and adjust them so that they become mature and stable products. So good packaging design is a long-term maintenance and maintenance work.
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1. Whether the packaging design is good or bad is based on market suitability. “Beauty†is not the only standard for measuring excellent packaging. The high grade of materials cannot determine the grade of design. The gorgeous outerwear packs on some unsuitable products and excessively publicizes the packaging. The value is often not recognized by consumers. Similarly, good products and poor packaging cannot achieve the desired market effect. Only according to different stages, different locations, different ages and levels of consumer groups, to make targeted sales packaging, is an excellent packaging design. Therefore, to evaluate the quality of a package, it should be evaluated objectively. It should be based on the suitability of its products. It cannot be set aside by its individual aesthetics.