The Source of Packaging Color Creation and Its Enlightenment

[Abstract] This paper analyzes the close relationship between color revelation and packaging color creation, and lists various sources and ways of obtaining color creation inspiration. Explained the important role of packaging color in the market sales.

Keywords: packaging color design; creative inspiration; source and revelation

As a design language, color has profound and extensive implications in the field of packaging design. It is more visual than composition, styling, and font texture: medium attack power, infectious power, and more abstract character traits. Therefore, color is an important element of commodity packaging, and it is also the soul of sales packaging.

The creative concept of packaging colors is usually not open, and the inspiration of color design is often ignited by revelations. Revelation brought about the desire for creation: middle movement. What is revelation? From a psychological point of view, revelation is to find ways to answer questions from other things. This kind of revelation can work because the prototype of things has something in common with or similar to what they want to create. Through association, new methods of solving problems have emerged. Anything can have an enlightening effect on your creation. Natural phenomena, literary descriptions, religions, literature, philosophy, music, and poetry are used to directly and indirectly praise color, praise the beauty of color and the philosophical role of color. All may serve as a source of revelation. It is said that in ancient China, skilled craftsman Lu Ban was inspired by the cutting of silk grass and broke the hand, thus inventing the saw; Watt was inspired by the phenomenon that the kettle steam could open the lid of the kettle and invented the steam engine; The revelation of Kung-sun's sword dance is self-contained.

1 Inspiration from light and color

Color, as a human visual perception of the objective world, forms information through the human visual organs and enables people to recognize it. It can be said that vision is the beginning of human understanding of the world; it is a necessary condition for people to perceive color, and color comes from light. So: Light is the source of color, and color is the performance of light."

The British scientist Newton discovered in 1666 that the sun's rays were refracted by a prism and then projected onto a white screen. A rainbow-like spectrum of color bands, red, orange, yellow, green, blue, blue, and purple, will appear. This is because sunlight contains different wavelengths of radiant energy. When they separately stimulate the eyes, they produce different shades of light. When they mix together and stimulate our eyes simultaneously, they are white and do not feel their own color. . However, when white light passes through the triangular prism, the refractive index at different wavelengths is different, and the position of the projection after being refracted on the screen is also different. Therefore, a white light is decomposed into the above-mentioned seven different colors through the prism, and this phenomenon is called dispersion. People's color perception information transmission channels are light sources, color objects, eyes and brains, which are the four major elements of people's color perception. These four elements not only give people a sense of color, but they are also conditions for people to correctly judge color. Among these four elements, if there is an inaccurate or observational change, the effect of color and color cannot be correctly judged."

The radiant energy of the light source and the reflection of the object belong to the category of physics, while the brain and the eye are the contents of physiology. However, the color is always based on physics. The color sense always contains the psychological and physiological effects of color. Reflect, make people produce a series of contrast and association.

2 Inspiration from color character and association

Various colors are associated with human physiological and psychological experiences, as if with a complex character. Understand the character characteristics and psychological association of colors, and have important implications for the design and creation of packaging colors

1) Red. The longest red wavelength, strong penetration, and high perception. Reminiscent of the sun, flames, blood, flowers, etc., feeling warm, excited, lively, enthusiastic, positive, loyal, healthy, full, full, happy and other tendencies, red has always been our country's traditional festive colors. But it is also considered a symbol of primitive, violent, and dangerous.

2) Orange. The orange wavelength is second only to red, so it also has the characteristic of long wavelengths, which accelerates the pulse and has a feeling of temperature rise. Orange is a very lively splendid color. It is the warmest color in the warm color system. It reminds people of the golden autumn, fruitful, sweet and sour taste, a rich, happy and happy color.

3) Yellow. With a light, bright, transparent, lively, brilliant, hope, health and other personalities. Yellow has a golden glow and therefore symbolizes wealth and rights. It is the color of pride. The black or purple background can make yellow reach the strength of unlimited expansion. Because yellow is easily reminiscent of the skin of many fruits, it can give rise to an acidic appetite. However, there are also some negative meanings such as lightness, instability, and uncertainty.

4) Green. In nature, except for the sky, rivers, oceans and greens, which occupy the largest area, grass and leaf plants are almost everywhere. It symbolizes life, youth, peace, tranquility, and freshness. Green is most suitable for the eyes of the human eye, and it has the function of eliminating fatigue and regulating. The yellow-green gives people the breath of spring and is very popular with people. Blue-green and dark-green are the colors of oceans and forests. They have far-reaching, steady, calm and intelligent associations.

5) Blue. Blue is a vast color, and the vastest scenery such as the sky and the sea are all blue, and the deep blue will remind people of the unblemished universe or the flowing atmosphere. Therefore, blue is also an eternal symbol. Blue is the coolest color that reminds people of blue projections on glaciers. Represents a calm, rational and pure. Expressing the meaning of being calm, cold, rational, profound, and transparent, with the continuous development of human space, it has a strong sense of modernity that symbolizes high technology. Of course, blue also has its other character, such as stereotype, indifference, etc."

6) Purple. The shortest wavelength, noble, beautiful, solemn, luxurious temperament, and sometimes also lonely, negative. Especially the darker or darker gray purple is easy to give people the impression of ominous, decadent and dead. However, the light gray red-purple or blue-purple color has an elegant and mysterious sense of time similar to that of space and the universe, and is widely used in modern life.

7) Black and white Black and white are the final abstractions of color, representing the cathode and anode of the color world. The Tai Chi pattern is a circular form of black and white to represent the eternal movement of the universe. The abstract expressiveness and mystery of black and white seem to go beyond the depth of any color. Black and white are extreme opposites, but sometimes we feel that there is an unpredictable commonality between them. Both white and black can express fear and sorrow for death. Both have unsurpassable illusion and infinite spirit. Black and white always show their own strength by the presence of each other. They seem to dominate the entire color world.

8) Gray. It is a neutral color. Its prominent character is soft, meticulous, smooth, plain, and generous. It does not significantly affect other colors like black and white. Therefore, the color is ideal as a background. Any color can be mixed with the gray, slightly luster containing gray can give people an elegant, delicate, subtle, stable, refined, civilized and literate sense of high-grade. Of course, the abuse of gray is also easy to expose its boring, lonely, melancholy, no passion, no interest side.

9) In addition to the precious metal colors such as gold, silver, and gold, all the colors are glossy, and they have gorgeous features. Golden grandeur, symbolizes prosperity and honor, honorable loyalty; silver elegant noble, symbolic purity, faith, milder than gold. They work with other colors. Almost reached the "universal" level. A small area of ​​embellishment is eye-catching and refreshing, and the use of a large area will produce excessively dazzling and negative effects, appearing to be flashy and losing its sense of stability. If clever use, not only can play a finishing touch, but also produce a strong sense of modern high-tech beauty. Inspired by nature

3 Inspiration from Nature

From the rivers, lakes and seas to pastoral mountains and rivers; from flowers and trees to melons and grains; from birds and beasts to fish and shellfish; from the macrocosm to the microcosm. The vastness of nature changes endlessly, showing her her charming scenery. She is not at a loss. Let people enjoy and appreciate it. The beautiful scenery of nature can cause people's good feelings. Many packaging designers are further facing nature, go deep into the nature, capture creative inspiration from nature, explore new ideas for packaging colors, and use natural shapes or natural materials such as bamboo, wood, rattan, hemp, shells, gourds and reed leaves. Design and produce a special package with a back-to-basic mood. For example, the packaging of "drunk" wine with natural clay color, moisturizing cream shell packaging phosphorescent color, both intuitive and beautiful, but also can be summarized according to the color of the product, refining, bold imagination and creation, thus giving product packaging specific emotions and Connotation.

The natural tone has also become a major trend in international fashion. As early as 1981, "International Color Authority" released popular colors such as tropical jungle colors, mixed colors of ice cream and fruit juice, desert grassland colors, ocean lake colors, marble colors, spring colors, bronze colors, driftwood colors, and lightning flashes. The naming of these popular colors with natural tone tendencies is not entirely for the purpose of commercial propaganda, but it is necessary to absorb color inspiration from the natural colors, design new fashion colors, and meet the psychological requirements of the contemporary people in pursuit of novel fashion.

4 Color inspiration from traditional art

"Traditional" mainly refers to the human traditional culture. Traditional culture is the result of civilization accumulated in production, life and other aspects in the long historical period of human beings. It is the crystallization of human wisdom and the foundation for future generations to inherit and develop their knowledge and skills.

China's outstanding traditional art colors have a long history, from simple folk patterns to luxurious palace decorations; from classical garden architecture to the world-renowned Chinese grotto mural art; from the stoneware era to the modern Jingdezhen porcelain; from lacquerware Decorated with brocade patterns, there are many color works in the fine cultural heritage of the Chinese nation that can be used as good examples."

Chinese traditional calligraphy, Chinese painting, sculpture, paper cutting, embroidery and other crafts as well as decorative patterns such as drama, costumes, masks and props, architecture, furniture, daily necessities, textile printing and dyeing, etc., need only be compared with the contents of the packaging. Close organic connections and proper use of them can all be used as a means of embodying traditional color styles. The packaging can fully convey the information of the region and the nation and reflect the cultural connotation and customs of the packaging. Conversely, the packaging of traditional products will certainly reflect the traditional cultural information of the products and products, which reflects the traditional style.

5 Inspiration from Music and Dance

People often describe beautiful music as having a sense of color, and pleasing colors have a musical rhythm. In the history, many colorists tried to explore the rules of color matching beauty from the principle of music. Why can the feelings of music be translated into color revelations? This should be said to have been caused by the psychological activities of "sense of feelings" and "feeling of common sense." In China's "Music Record," there is such a record: its heartfelt sensation, its clamor and scorn; its joyful sensation, its clamor is slow; its sensuous person, its color hair is scattered; its anger sensation The person whose voice is thick is savage; his senses of affection are straightforward and his integrity is low; his loved ones are sound and soft. The ancient Greeks also believed that seven musical notes had seven emotional colors. In short, different tones and colors are the organic unity of natural colors, social colors, and artistic colors. The history of color culture includes color art history, architecture history, craft history, decoration history, and so on. These histories can be used as a reference for modern design, color packaging, color harmony, color aesthetics and other aspects of the theory and implementation