The packaging industry should encourage companies to develop green marketing

To establish a green packaging system must adhere to the guiding ideology of taking the enterprise as the main body. As a micro-subject to deal with green barriers, packaging manufacturers and product manufacturers must strengthen green management, establish a green marketing concept, and strengthen their awareness of preventing and defeating green trade barriers. From the perspectives of environmental protection, anti-pollution, and full use of resources, through a series of business activities such as market research, product development, market pricing, distribution, and after-sales services, meet the green needs of consumers and realize their own profitability; formulate green accounting and auditing systems. Encourage companies to realize the internalization of environmental costs; The green product development of enterprises should be supported by green technologies, starting with product design, including the selection of raw materials, product structure, function, determination of manufacturing process, packaging and transportation and use of products. Until the disposal of product waste, we must consider the impact on the ecological environment.

The establishment of a green packaging system should take the initiative to participate in the international standard ISO14000 certification. ISO14000 certification is an international standard that has a unified standard for improving the environmental management behavior of all organizations in the world, including industry, commerce, and government, and thus plays a crucial role in eliminating green trade barriers. It is an enterprise that enters the international market and breaks through. Green trade barriers "green pass", Chinese enterprises should actively participate in ISO14000 certification. Since the Uruguay Round, with the birth of the World Trade Organization, global trade competition has become increasingly fierce, and non-tariff trade barriers have become new obstacles to trade. In particular, non-tariff barriers based on environmental standards are becoming new obstacles to trade globalization. trend. At present, there is no uniform international standard for the green mark standard. However, when selecting the product name of the green mark and formulating the technical requirements, it is required to be based on the ISO14000 series of standards. It is precisely because of the consistency of ISO14000's product and environmental management system that if Chinese companies can obtain ISO14000 certification, they will help companies break through this non-tariff barrier and make Chinese products smoothly move into the international market.

The establishment of a green packaging system should actively develop green marketing. The so-called green marketing refers to the marketing mode that the company takes the environmental protection as the business philosophy, the green culture as the value, and the green consumption of consumers as the center and starting point, and strives to meet the consumers' green consumption demands. It mainly includes the following:

The first is to focus on collecting green information in the international market. There is a big difference in the environmental protection standards of various countries in the world. Understanding the different requirements of different markets is a prerequisite for companies to successfully enter the target market. Judging from the general trend, the requirements for environmental protection are both complicated and rigorous both in developed and developing countries. Therefore, it is necessary for companies to pay close attention to the green environmental protection information in the international market. Without a large amount of green information, they will not be able to discover green business opportunities, nor will they be able to exploit and occupy green markets. Green information is different from general market information and economic information. It includes green consumption information, green resource information, green production information, green regulatory information, green organization information, green culture information, green economic information, and green competition information. The main channels are: international consumer organizations, social groups, public places, news media, national government departments and some related international organizations.

The second is to actively develop green products. Green products refer to products that have little or no environmental pollution in the entire process from production to recycling, and are conducive to the reproduction of resources. This is the key for companies to fulfill their environmental protection obligations, and is also the support point for implementing green marketing. The development of green products should focus on the following aspects: green resources, green design, clean production, green consumption, and green disposal.

Green resources refer to the use of new pollution-free and conservation-type energy; green design refers to the concept of environmental and resource protection as the core concept. It requires the use of new technologies and equipment in the production process, and uses less resources and energy; clean production is It refers to minimizing the pollution of the environment during production and improving resource utilization. Green consumption is a factor that does not harm human health and the ecological environment during use and after use. Green disposal means that the product can be easily disassembled or recycled after use. Refurbished or safe to dispose.

The third is to establish reverse marketing channels. The concept of reverse marketing is to regard the post-consumer field as the production area of ​​products or resources as the starting point of marketing, so as to seek and determine the target market. If the reverse circulation organization engages in the recovery, regeneration, and utilization of waste materials from the perspective of industrialization, it is possible to reduce the cost of renewable resources and obtain considerable profits through the management of large-scale operations and performance. Under this ideological guidance, the original recycling system for waste materials should be reorganized and transformed to form a specialized reverse circulation industry. In recent years, a number of visionary companies such as Haier and Changhong in China have begun to attach importance to green image and green marketing, but compared with developed countries, there is still a long way to go.

Establishing a green packaging system requires the integration of related resources in the packaging field. Green packaging itself contains recycled content, which is consistent with the requirements of circular economy. Establishing a green packaging system requires the support of governments, research institutes, and social organizations, integrating related resources in the packaging field, and establishing an efficient use and recycling of resources in the packaging industry as the core to “reduce, reuse, and recycle. "As a principle, life cycle analysis is used as a carrier, and green packaging production, consumption and recycling systems are used as a means of clean production to promote the sustained, rapid and healthy development of the packaging industry, and to overcome barriers to green trade barriers.

Reprinted from: Shenzhen Special Zone Daily