Market Analysis of Big Data on Embedded Gas Stove

Although the growth rate of the gas stove online market is not at the forefront of various categories of kitchen appliances, it has continued to grow. For gas stove enterprises, to find the future market trends, we can quickly occupy the market. Decision dog big data will analyze the market of embedded gas stoves from the aspects of market size, market trend and brand competition pattern.

Embedded sales accounted for 84.64%

The data shows that the total sales of the gas stove online market in the past 12 months (Taobao Tmall) is about 860 million yuan, and the market demand is large. Among them, the total sales of embedded gas stoves in the past 12 months (Taobao Tmall) is about 570 million yuan, and the sales of embedded gas stoves in June 2017 was about 6.5 million yuan, accounting for 84.64% of the total sales of gas stoves. Most markets.

Market trends are growing fast

The data shows that the market growth rate of the gas stove online market in the past 12 months is 17.41%, and the growth rate of the embedded gas stove online market in the past 12 months is 53.85%. The sales in June 2017 were the same as last year. The growth rate is 64.78%, and the overall market is 21.67%. It is obvious that the embedded gas stove market is growing rapidly.

Top10 accounted for 68.4%

There are 89 competitive brands in the embedded gas stove segment, and Top10 brands account for 68.4%, and the market is fiercely competitive. The top three brands in June sales were Supor, Vantage and Midea, accounting for 13.33%, 12.91% and 8.74% respectively. In the top10 brand embedded gas stove sales in June, there was no strong brand in the leading position.

Top10 brand grows steadily

As can be seen from the trend of top10 brand sales in June, the sales of top10 brand of embedded gas stoves have been growing steadily in the past two years. Last month, the brands that grew sharply in June were Wanhe and Wanbao, which grew by 57% and 51% respectively.

to sum up

The embedded gas stove market has seized the ever-changing consumer demand of consumers and has gradually become a major trend in the gas stove market. Only by grasping the market trend and providing products that meet the needs of consumers can enterprises develop rapidly in the market competition.