7 “Black Technology†accelerates innovation in the toy industry
people work wisdom can On the one hand, artificial intelligence can be applied to the entire R&D, production and sales process of toy factories to improve efficiency and reduce costs. On the other hand, it can be applied to the design of toys, adding artificial intelligence elements and functions to toys. 3 D hit Print 3D printers are getting cheaper and smaller and smaller. Nowadays, not only toys made with 3D printing technology, but also 3D printers for children are available. machine Device people The robot company must be on the Spring Festival Evening, Google robot AlphaGo defeated the chess champion Li Shishi, these news must be familiar to everyone. With the popularity of robotics, children's robots have emerged rapidly as a segment of robotics. A R increase Strong Now real V R Virtual Pseudo Now real Although VR and AR are the same, the difference is still very large. Because AR is introducing avatars into the real world, users are still in the real world, so there is no problem for children. Object Union network Big number according to Big data is mainly used in the business decision-making of toy companies, from the strategic positioning of enterprises, toy development to marketing. Source: Network
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Foreign technology experts have produced cool toy ray guns using 3D printing technology. The ray gun is made up of complex electronic devices that produce a cool sound and light effect each time the trigger is pulled. The toy giants are naturally scented and have entered. 3D Systems, the global 3D printer giant, has teamed up with Hasbro to develop 3D printing toys; Autodesk, the world's largest 3D design company, and 3D printing toys, the world's largest toy company, Mattel also launched a new toy show at the New York Toy Fair last year. ThingMaker, a 3D printer designed for children. In November 2016, Japanese toy giant Bandai launched a new toy 3D printing pen that can smear resin and solidify resin with visible light, just like three-dimensional objects in aerial painting. Children's robots and early-teaching robots generally have functions such as voice interaction, face recognition, camera, video call, touch response, exercise, early education, etc. They can also be used as monitors to monitor children's situation at home in real time, which can be said to integrate various functions. Seeing the huge potential of children's robots, domestic Internet giants will naturally not let go of this market. Tencent launched the children's version of the Qrobot Q robot, which features early education and accompanying, and has built in nearly 2,000 Chinese classics, English learning, animated poetry, children's music, idiom stories, puzzle games, micro comics and other interactive content. 360 also launched the AR version of the children's robot, in addition to the functions of ordinary children's robots such as storytelling, monitoring, photographing, voice interactive video calls, as well as the unique secret AR interaction function. AR augmented reality technology is highly interactive and can display a vivid and full 3D image, which is very suitable for combination with children's toys. In addition, the mobile AR technology based on mobile phone tablet is not costly and the development is relatively mature, which has led to the explosive growth of AR toys. Searching for Taobao, you can find that there are so many AR toys in China, including Pinyin cards, English cards, animal cards, children's books, globes, painting books, picture books, sand tables, crawling mats, building blocks, etc., Hasbro has launched AR products such as AR laser guns and Transformers AR coloring books. The domestic new three-board enterprise Moaiike independently developed and launched a series of products such as Dora AR Reader, AR Child English Textbook and AR Globe. Domestic AR toy companies have developed rapidly, and many aspects have surpassed their foreign counterparts. Hasbro has MY3D VR glasses, and Mattel has launched the first VR glasses specifically developed for children. It can be adapted to different phones, just like Google's Cardboard, and many VR apps and games can be played. The VR glasses are priced at $14 and are suitable for children aged 6-7. Google provides millions of VR devices for school-age children through the Google Expeditions program. The head of the Google project believes that VR virtual reality can stimulate children's imagination and help them better learn topics such as human blood flow, the impact of climate change on the Great Barrier Reef, and improve children's literacy and writing skills. The Internet of Things, called Internet of Things in English, is called IOT. It starts with the interconnection of things and things through the Internet. It is later defined to expand, meaning the connection between any moment, any place, and any object. At present, electric lights, curtains, cups, refrigerators, ovens, thermostats, coffee machines and other daily necessities can be networked. "Internet of Toys" naturally adapts to the needs of society and begins to gradually improve its development. Mattel partnered with ToyTalk to launch the first Barbie doll "Hello Barbie" that can talk to children. It has a built-in microphone and supports Wi-Fi connectivity, which not only analyzes the children's language, but also makes logical calls. This Barbie doll is very smart and can talk to children for hours without interruption or boring. Microsoft abroad has Windows10 IoT Core (Windows10 IoT Core Edition), and Tencent has QQ IOT intelligent hardware open platform. These giants have built a complete infrastructure for the Internet of Things. It is more convenient to develop IoT toys and the cost will be significantly reduce. In terms of strategic positioning, it is necessary to have a deep understanding of the current status of the toy industry, competitor trends, market segment characteristics and other information from big data. Based on the data collection and management analysis of the scientific system, a scientific and accurate strategy is formulated and adjusted at any time. In the development of toy products, we need to collect the huge amount of data of children and parents from various channels, such as Weibo, WeChat, Forum, App, etc., and analyze the current market hotspots, children's preferences, decision-making factors for parents to buy toys, etc. Key market information is then developed in a targeted manner. In terms of marketing, we will fully explore the various texts, photos, videos, audio and other data on toy products on news websites, e-commerce platforms and social networks, and gain insight into consumer psychology and preferences, so as to develop appropriate prices and choose the right channels. Proper promotion.