Cosmetic packaging design features
In the field of cosmetics, Guerlain, Shiseido, Dior, Estee Lauder and other international brands have always been synonymous with fashion and high-end. Rather than saying that these brands sell cosmetics, it is better to say that it is a concept and a profound historical and cultural heritage behind it. In contrast, China's four major brand cosmetics - Xie Yuchun, Kong Fengchun, Shuangmei, Baique Ling, but inferior, this article will introduce you to the characteristics of cosmetic packaging design. The first floor of major city malls is full of cosmetics and skin care products. In recent years, an oriental-inspired cosmetic packaging design has swept the battlefield. A number of beauty and skin care products with the concept of “herbal†and “Chinese medicine and Chinese side†quickly won the attention of the domestic group. In the past, when women bought skin care products, it was always difficult to see cosmetic packaging designs with Chinese characters. Now, this scene is gone forever. With the investment in domestic cosmetic packaging design, more and more domestic cosmetics have entered the first-tier cities. Compared with international brands with simple style, modernism and simple English fonts and solid colors as cosmetic packaging design elements, local brands with oriental temperament have more cultural connotation and confidence, and are more acceptable to domestic consumers. . This oriental temperament is reflected in the cosmetic packaging design to a considerable extent. Through the analysis of the specific expressions and cases of oriental temperament, it will help us to explore the future development of domestic skin care products and cosmetic packaging design. It is well known that preservatives are common additives for many cosmetics, and their main purpose is to prevent oxidation of active ingredients in cosmetics during use and to prolong the use of cosmetics. In recent years, although many cosmetics have slowly abandoned the use of traditional preservatives, but replaced with ethanol, essential oils and other ingredients, these ingredients often contain flavors, which will become the enemy of sensitive skin. Article source address: http://
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