From concept to vent, palm POS POS laying O2O last 100 meters

From concept to the vent, it took less than a year.

Taking stock of the O2O industry events in 2014, the emergence of smart micro-POS is undoubtedly a milestone. As the first intelligent micro-POS in the industry, the Palm Micro POS is from concept generation to product formation and commercial use; from the initial WeChat collection tool to providing a complete set of O2O solutions; from controversial to now Concerned and tempted by venture capital. Obviously, the intelligent micro-POS represented by the palm has come to the tuyere with the huge typhoon of O2O, and this series of changes took less than a year.

The development of intelligent micro-POS is so rapid that it is inseparable from its natural O2O cut-in advantage: the micro-POS itself's integrated collection function, plus its offline needs, high-frequency characteristics, and an important part of traditional business processes. Make it the perfect entry point for all O2O scenes.

The taxi reference can be developed rapidly in the past year or so. Thanks to the high frequency of taxis, it can quickly promote the development of mobile payment and help the giants seize the big cake of mobile payment. Therefore, with the help of the Internet giant, Achieve explosive growth. Obviously, the micro-POS exists in the offline collection scene, the frequency is high, the application is wide, far more than the taxi scene. In the coming year, the degree and impact of micro-POS explosions are likely to be similar and more than the taxi applications of the past year.

The last 100 meters of O2O

O2O's trillion-level market competition has a long history: from local information services, to thousands of battles, to take-out and money to kill, all hope to share a piece of O2O, and O2O also from an Internet concept, gradually Let offline merchants know and be familiar with them. For countless offline merchants, O2O is already a real and hopeful destination.

As a new player in the O2O industry, Palmer Micro POS has grown from zero to the industry leader in the smart micro POS market share in less than a year, and has become recognized as the core of the last 100 meters of the O2O highway. There are three main reasons for equipment:

First, the traditional business to achieve O2O, the appropriate scenario is the foundation. Because of its integration of the collection function, the palmshell supports the two-dimensional code represented by WeChat and Alipay, and the scanning code payment method under the premise of satisfying the traditional credit card payment. Meet the rigid needs of the business, create a stable entrance to O2O, and realize more possibilities.

In addition, the convenience and low cost of new payment methods such as QR codes have also become an important driving force for merchant applications. According to the merchants who have used palms on a large scale, if 10% of the current users of the card users switch to the second With the payment of the code, the cost of the device can be recovered within one month, which is undoubtedly very attractive to the merchant.

Second, traditional merchants must implement O2O, and marketing methods are the key. Palm Micro POS provides a complete electronic card voucher marketing function: first, docking WeChat card package, clever use of WeChat's huge user base and strong relationship chain, making the entrance of the card vending lighter, more user-friendly, and second, rich card voucher Marketing tools also bring more convenience and possibility to the marketing and management of merchants, helping merchants to achieve online and offline integration of promotional methods.

In addition, help the merchants to achieve online and offline sales. As an Internet hotspot in the past year, the birth of the micro store has made many offline merchants see the huge temptation of online sales. Palms provides a complete online mall service, through the unified management of the background, to achieve consumer online browsing, online booking, online ordering and other functions, compared to a single collection smart pos, bring more value to the merchant.

Third, traditional merchants must implement O2O, and systematic management is a guarantee. With the help of mobile Internet technology, merchants have the conditions to connect consumers, online and offline integrated management, and big data integration. Of course, this is also the most attractive part of the Internet for traditional merchants. The message center and store steward functions provided by Palm Micro POS help merchants to complete systematic management from the front to the back. For the merchant, the palmshell system is not only a message window connected to the customer, but also manages the customer's needs; it is also a perfect merchant ERP management system, which can be customized for different industries.

Combined with offline payment records, online shopping malls, merchants can easily obtain consumption big data, so as to adjust and formulate business methods, and realize management Internet.

After completing this last 100 meters, O2O will change å•¥

Although O2O has been over-mythological in the past one or two years, the O2O concept has also been used to make all kinds of hype, but it is undeniable that O2O has been and will continue to have a huge impact on our lives, O2O itself. The de-intermediation feature is a convenient and affordable win-win result for merchants and consumers.

The smart micro-POSs represented by the palm-shell micro-POS play a vital role in this revolution. Smartphones replace feature phones and change the way people communicate with each other. Smart POS replaces traditional POS. What changes are the way in which business individuals communicate with each other. Recognizing this change and working hard to change it may be one of the important ways to achieve O2O for merchants.

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