Analysis of the selection of information system in China's retail industry
However, from recent data surveys, 84% of retailers believe their IT systems have significant limitations. Retailers currently use traditional IT architecture, POS management system, marketing system and ERP system are isolated from each other. The management and maintenance system is very complicated. Processing and querying data cannot be performed in real time. Real-time data from POS system is difficult to reflect in time to headquarters marketing. In the system and throughout the supply chain, because there is no consistent real-time data, it is difficult for retailers to respond quickly to market changes and lose market opportunities. In the retail industry, the proportion of people without online shopping experience has dropped from 20% to 12%. The total number of Internet users in China has exceeded 400 million, and it is still increasing at a rate of 25% every year. Today's retailers are no longer a model of branch plus headquarters, but need to strengthen online platforms, online shopping platforms, call centers, social networks, mobile shopping platforms and customer care. At the same time, all kinds of shopping channels must be connected and integrated so that retailers can understand market changes in real time and respond quickly. This consumer experience will give retailers more challenges in the next three years. Analysis of the selection of retail industry information systems Microsoft's retail industry solution Microsoft Dynamics AX for Retail provides an out-of-the-box solution for out-of-the-box integration of POS management systems, headquarters marketing systems and ERP, customer information, transaction information, etc. across the organization through an integrated platform Real-time sharing. Michael Griffiths, global product director for the retail business of the Microsoft Business Solutions Group, said in an interview with the 51CTO reporter: "The key to this is through a consistent data model, consistent business rules, and consistent design of all components from the bottom to the top. Achieve collaborative work." Michael describes Microsoft's vision in the retail industry: providing an integrated platform for interconnecting people, processes, and channels across organizations. Out of the box, and easy to use, giving retailers agility and control over the business; increasing productivity and speed of service, meeting the high expectations of today's consumers, increasing consumer loyalty, and helping retailers Continue healthy development. Speaking of the so-called end-to-end service delivery, Michael believes: “The beginning is the beginning of the customer experience/retail transaction. Throughout the retail process, customer information goes through the retail terminal, such as the POS machine to the retailer's marketing planning department ( Guide product development and marketing strategies), supply systems (improving supply and inventory efficiency), supply chains (instructing suppliers to adapt quickly to market changes), and until financial data is formed, Microsoft's solutions cover the entire process." Microsoft's Dynamics CRM 2011, which can be tightly integrated with Dynamics AX, provides further customer relationship management, enabling retailers to better understand consumer buying habits and preferences, and provide customers with unique and targeted personalized services. Customer Loyalty. For example, Michael said: “When the clerk is serving the customer, he or she can use the tablet to get all kinds of information and checkouts provided by the customer in time to provide personalized service. Surface is also very good in the retail industry. Feedback, it can help users compare the products they choose to purchase through the touch experience." Chinese retail industry application elements Michael has a deep understanding of China's retail industry. He believes that China's retail enterprises are different from ordinary enterprises, with limited geographical location, weak technical strength, and limited input costs. Therefore, there are some Chinese options for the selection of information systems. The uniqueness of the native. Michael believes that the retail industry information system selection should pay attention to the following aspects: First, the function is not very powerful, but it must be stable. Because the location is scattered, the technical force can't support the system with frequent problems; the second is to have foolproof operation, the third is the compatibility with other application systems and the combination of its existing operating system; the fourth point is to There is a reasonable software licensing model for the retail industry to ease the limited investment costs. In response to the characteristics of these companies, Microsoft has set a unique implementation in the retail industry solution: 1) Agile – an integrated and full-featured end-to-end solution; Model-Driven Hierarchical Architecture (MDLA) for high scalability and adaptability to quickly meet the specific needs of your business; perfect for out-of-the-box and flexible customization Combine “At present, our customers in the world have more than 50 stores, more than 25 different sub-sectors in fashion, jewelry, gifts, etc.†Michael said: “The strategic focus of Microsoft retail industry in China One is to focus on the retail industry's largest segment of the professional retail chain industry; secondly to serve medium and large enterprises; third, to provide end-to-end store solutions with local partners or ISVs." Peppermint Toothpaste,Peppermint Based Toothpaste,Peppermint Oil Toothpaste,Natural Peppermint Toothpaste Shenglong Co.,Ltd , https://www.sl-oralcleaning.com
2) Familiarity - role-based design and powerful personalization; use familiar interface to enable users to get familiar, natural and easy-to-use experience; improve user productivity while reducing user training costs;
3) Innovation – Integrate best practices from world-renowned companies, provide users with advanced management experience and optimized processes, and provide business agile guidance for corporate innovation. 