Flooring industry e-commerce road "Vase" route

If "e-commerce" sounded unfamiliar a few years ago, it is now almost every corner of people's lives. E-commerce is a new business model and synonymous with the trend of the Internet era. It is rapidly infiltrating and developing in all walks of life due to its advantages of speed, convenience and large amount of information. As a consumer of the 80s, we love online shopping, which has virtually laid the boom in the e-commerce market.

It is understood that in order to better match the e-commerce market in the home industry, many professional home e-commerce platforms have sprung up, causing widespread concern in the industry. Slowly, we found that we can purchase large objects such as flooring, furniture, and home appliances on the Internet, which also indicates that the e-commerce market in the home industry is about to kick off.

Bottle mouth - seize business opportunities and get involved in e-commerce

According to statistics, the scale of China's online transactions is expected to exceed 1 trillion in 2013, and 35% of the 420 million netizens choose to purchase goods online. Such a huge number is an absolute "fat" for flooring companies. Home furnishing companies have fought their own abacus and have aggressively attacked the e-commerce market.

In addition, the overall economic situation of the current home market is not optimistic. Enterprises are facing rising raw materials, labor costs, and high store costs. Enterprises are beginning to look for wider sales channels, lowering costs and increasing sales. The e-commerce market has become a Goal, in front of a huge market, many home furnishing companies are eager to try.

Some insiders said that the main problem facing home enterprises is the operating cost, 60% of the profits are paid for, so it is more and more difficult to open a real store. The rent is the biggest cost of the whole company at present, and the e-commerce operation cost is cheap, so it is willing try.

In addition, e-commerce as a service enterprise can pass the brand to more consumers. In today's era, you can let more people know you without spending money or lower cost through the network and media. Why not? What?

E-commerce is opening its doors to more and more home furnishing companies, and low thresholds have also made many small and medium enterprises.

Editor's point of view: E-commerce is not suitable for any home furnishing enterprise. Large-brand enterprises should consider the negative impact that the Internet may have on enterprises. They have not picked up sesame and lost watermelon.

Bottlenecks - consumption habits are hard to change

Although e-commerce is developing in China, there are still many inconveniences for the traditional industry of home. Most consumers are still cautious and conservative. It is necessary to accept the e-commerce of the home market. day. The author randomly found several netizens' attitudes toward online shopping on the Internet. Perhaps their attitude is the current voice of consumers.

Can't see or touch

Online shopping floor, because you can not see the real thing, it is really worrying, but you can look at his credibility evaluation, but also depends on whether he has the brand's authorization certificate, if there is, you can rest assured to buy. Then you can ask directly if he is genuine or high imitation. Generally honest sellers will tell the truth. If you buy this brand with anti-counterfeiting it is better, direct verification is fine. Overall, as long as it is highly cautious, it is relatively safe.

Online shopping transportation is a problem

Online shopping is sometimes not necessarily a problem with the floor itself. After all, many friends will go online to buy after the store is optimistic, saving money.

But the main risk of online shopping is transportation. After all, this loss seller will not lose, and there is no after-sales protection. If it is broken, it will be troublesome to fix it. Moreover, self-assembly is not an easy task.

Easy to buy and return

Usually bought on the Internet are small products, if you are not satisfied, you can return the goods, even if you need to pay the shipping fee, you can quickly return it. But for the floor, even if the seller promises to return, how to transport it back? Even if it can be shipped, the freight is not cheap. Once the seller asks me to bear the freight, nine out of ten consumers will choose to give up.

Editor's point of view: Although the e-commerce market is unfettered, it is still unavoidable when it comes to real problems. The issue of e-commerce integrity is one of the reasons why consumers are extremely worried. As an initial e-commerce market, this is an inevitable stage, perhaps going through With the initial development, the above problems can be solved, and the e-commerce market is becoming standardized.

Bottle body - the market is vast but the crisis coexists

Kearney released a report that China's e-commerce will continue to grow in the next few years. It is estimated that by 2014, the total size of China's e-commerce market will reach 176 billion US dollars, more than doubled from 2010's 55 billion US dollars. . According to the report, in the past five years, the average growth rate of e-commerce in China has exceeded 90%. At present, there are about 150 million consumers in China shopping online. It can be seen that the prospect of the e-commerce market is very broad, and it is undoubtedly a “toon” for all walks of life. However, specific to the home industry, due to the particularity of its products, risks and opportunities exist in parallel.

Bottom of the bottle - the climate needs to return to rationality

E-commerce operations are in full swing in the lives of urban consumers, not only expected by the public, but also be eagerly awaited by home furnishing companies. The scene of red fire is of course what we most want to see, and it is also inevitable in the early stages of development. Stage, but as a new channel for the operation of home furnishing companies, we should explore its long-term development plan through the initial stage, rationally predict the future and improve the shortcomings of the e-commerce market after gradually becoming a climate.

E-commerce has become the trend of the market. Faced with a large number of netizens, in the face of huge transaction volume and low operating costs, I believe that few companies are not motivated, and believe that more companies are involved in the e-commerce market. There are few fanatical attitudes, but the routine also tells us that the last few people can laugh. The company should maintain a high degree of rationality, analyze market conditions, and judge according to the characteristics of the company itself, the nature of the products, and the route of operation. Whether it is suitable to enter the e-commerce market, rather than a hot into the big forces.

In combination with their own customized e-commerce development strategy, the home brand can only share this cake in the era of e-commerce and realize its foothold in the market. Even if the initial development effect is not significant, it is only temporary, and seeing the dawn will definitely have a brilliant future.

Editor's point of view: "When the scenery is seen, maybe you will accompany me to see the long stream", I want to use a lyrics to close, maybe not suitable, but for home furnishing enterprises must be a good medicine, see through the various e-commerce market Disadvantages and loopholes, rational treatment and resolution of all this, it is possible to have a long-term development.

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