Finlay Mare Valley: Be the leader
Fenlin Global Senior Vice President, China President Ma Legu
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[Reporter]: Welcome to the second place. This is Mr. Yan Ming, the general manager of Finlin China. This is Mr. Ma Legu, the senior vice president of Finlin and the president of China. We know that Finnish paint is a very high-end among people's consumption concepts. I once read an article about Finlay's outstanding and outstanding advantages in its environmental protection. Let's first take a look at it and let consumers know what kind of performance Finlay Paint has done in China in recent years. And what does it bring to consumers in China?
[Ma Le Valley]: Our Digurila company officially entered China, only less than five years. In the past five years, the first step we have made is to establish a nationwide distribution network, which is still growing and growing. On the other hand, the products we launch in China are of high quality and very environmentally friendly. Our Finnish lacquer has one of the biggest selling points, its color system, and we are also actively promoting color and fashion in China, hoping that this color will bring something new to the Chinese market. In addition, we are doing some extensions in the aspect of extending services. We hope to provide Chinese consumers with services that are different from other national brands.
[Reporter]: What differentiated services are these services?
[Ma Legu]: There is an example. We have a color matching software. This software is to give you some tips on how to choose a color, telling everyone how to match these colors. This software is based on IT technology to simulate the effect of having some color on the wall after brushing on the floor. And this software has now ported it to the official website, you can download it for free, which is a very good kind of differentiated service.
[Reporter]: Will there be a color difference, that is, the actual effect is not the same as the online effect.
[Ma Le Valley]: It should be said that the computer monitor is a technical challenge, there will be a certain color difference, but in fact the color that is transferred will not have color difference with our color card, each batch of color, today adjust a color number Tomorrow, the same color number will not be colored.
[Strictly]: Our color is adjusted by computer. This color machine is controlled by computer, and the precision reaches 192 ounces. The color difference of the color precision is almost invisible to the naked eye. Very precise. In this case, you can see that there are many other brands of paint on the market, which may be viewed by the naked eye of the workers. After the adjustment today, the same color can not be adjusted by buying a bucket of paint tomorrow. The computer color adjustment is very accurate. .
[Reporter]: Is it possible to use the color system directly?
[Yan Ming]: The Digu Rila Color System was invented in 1967. Many brand color systems come from this system. Many international brands use our color machine, and many of our color paste factories are in use. However, because computer color toning machines are relatively expensive, they are used in some high-end brands in China. Low-end brands may choose a cheaper color to color. The computer color machine is very expensive and the investment is very large. The computer color machine is stitched together with our color paste and our paint, so the color is very positive. If one of them is not ours, there will be some problems with the match.
[Reporter]: As a color expert, do you have some good suggestions when consumers decorate their homes? In color matching.
[Yan Ming]: When any decoration is done, the color is matched. We try to make it simpler. It is easier to choose the color. We have a lot of colors to choose from, with more than 5,000 colors. But we will recommend some very fashionable and very popular colors. I just mentioned that the color expert software helps the end user to choose, and more importantly, we are not simply recommending the color, but the combination of the recommended colors of the pure combination. We have some colors, such as a color card to adjust the four colors. In the process of decoration, choose one of the colors as the wall paint, three other colors, one to buy the sheets, one for the curtains, and the other one to buy the sofa. These four are not messy at home, very harmonious, so that a very complicated Things have become simple, this is a trick for us.
[Reporter]: Even if you don't buy Fenlin paint, you can look at the color matching.
[Strictly]: Right, many women now use our color cards to match clothes.
[Reporter]: This is a very fashionable approach. We are in China, before Yan Jun also exchanged, using five colors to focus on the products of Finnish lacquer for our vast consumers. What products are these five colors currently?
[Strictly]: The five colors are not the color of the paint, the positioning of the brand, or the positioning of the channel. Black We focus on the highest-end products, the most expensive products are concentrated here, may be suitable for the villa. Relatively speaking, the amount sold is relatively small. But this year, there may be some villas in the mansion, because we have a product MED certification, can be delayed burning, and can not emit poison gas, which is valued by many people living in the villa, so they choose this There are still many products.
There is also a green label product. We put all the most environmentally friendly products of Fenlin paint in Dicila, and what are its characteristics? For example, we have European eco-label certification, we have anti-asthma and anti-allergy certification. Nowadays, the proportion of children who have asthma in their homes is increasing every year. If they are suffocated, they will be life-threatening.
The green label is recognized by many working-class people, especially the white-collar workers. This series is very good for our main selling products.
There is also a blue label product, the blue label product is our most classic product, the formula we have used for decades to continuously upgrade, change some environmental performance, add some additional functions, these products are mainly provided to some Professional customers. For example, large-scale home improvement companies, such as those who know how to paint or understand architectural decoration, are sold in various home-buying companies.
Another orange label, orange represents youthful vitality, this product is prepared for the 80s and 90s, they often have to go online. Moreover, the network technology is particularly easy to realize the home improvement effect of the virtual home. For example, the color block coloring software mentioned earlier, these people like to simulate the effect of this product when playing with the computer. This product gives certain discounts through the network, because the network avoids Some intermediate links, so the price is more attractive, and the sales of these products are also very good. The red label products are mainly for engineering. Although everyone says that they use rotten products, many developers still have a good conscience. They want to make the appearance very beautiful, and they have to do a lot of products without fading, so there are many Customers choose our high-end red label products. Overall, these products are still selling well this year. 