Do you dare to take the lead in the market?

At the 17th China Hotel Industry New Discovery Symposium held recently, one of the brands was particularly eye-catching – Anshang Hotel Group, which advocated the all-environmental concept and was unanimously appreciated by the participants. So what impact will its rise have on the Chinese hotel industry?

Zhao Yishuang (left), co-founder and president of Anshang Hotels Group, Ma Jianlun (right), co-founder and vice president of Anshang Hotel Group, took photos with the reporters

In this regard, the point network reporter interviewed two members of the founding team of the company, the co-founder and president of the company, Zhao Yushuang, and the co-founder and vice president of the company, Ma Jianlun. They have made a comprehensive interpretation of the brand from the background of the birth of the brand and the future development layout.

Tightly grasp the pain point and dare to be the first in the market

As the first person to eat crabs, having the guts is a basic standard. As a professional hotel management company established by the core team of the senior hotel management agency Ander House Hotel Group, the company has a strong back office and can provide rich hotel management experience and rich funds. . In this regard, the company has already established the prerequisites for the development of hotel brands. But why is the group aiming at environmental protection?

Zhao Yushuang said that this is the pain point of his hotel business for decades. “Newly renovated hotels often don’t dare to stay in the hotel for more than a year because of the odor. Although the hotel has many ways to let the professionals handle it, it still cannot eliminate formaldehyde and some harmful gases. This is not good for the health of customers. On the other hand, it also has an impact on the hotel's revenue.” Ma Jianlun said, “Although there are many different types of hotels on the market, some hotels have implemented environmental protection in individual sections, but there are no hotels that achieve environmental protection.”

Therefore, under the dual role of industry mission and market development opportunities, the company has been the practitioner and advocate of China's environmental protection hotel, and has pioneered the concept of “ready to stay, environmental protection and healthier”. The industry's environmental protection advice.

An accompanying environmental protection hotel luxury room renderings

Promote environmental protection from source monitoring

Zhao Yushuang has full confidence in the environmental performance of the hotel. He said, "After the renovation of the hotel, you can directly use the instrument to test various indicators, and all can meet the European standards." This self-confidence comes from the high requirements of the brand for its own environmental protection.

At the beginning of the brand creation, the founding team of Anshang Hotel Group visited and investigated a large number of large-scale enterprise groups and companies with environmentally-friendly materials, and discussed with them whether they can ensure the health and environmental protection of the home environment from the root. After obtaining a positive answer, the founding team of the company has begun to actively carry out technical reserves, ensuring environmental protection from the aspects of decoration substrates, glue, electrical appliances, equipment, furniture, coatings, hotel soft clothing (mattress, curtains, carpets). In addition, the environmental protection products and energy-saving technologies and products found in the integration process are effectively integrated to help the brand.

Ma Jianlun also said that in the selection of design materials and building materials, the company has its own set of strict standards, and is constantly updated, suppliers that do not meet the requirements will be directly eliminated. Through the cooperation of the source, the implementation process and other groups of the group, the company has provided a guarantee for the whole house environmental protection of its products. Based on this model, Future Partner Hotel Group will also launch more environmentally friendly products.

Positioning differentiation to create an environmental protection industry chain

At present, in the hotel industry, there are not many European standards from the beginning of renovation, and the eco-friendly hotel based on environmental protection has a differentiated competitive advantage from the beginning. Coupled with the increasing demand from environmental customers, the company will definitely have a whirlwind in the industry, but how long can this whirlwind last in the face of replication?

At present, the company has four brands, namely, the eco-friendly hotel positioned as the mid-end hotel market; the high-quality hotel market; the non-standard Ander House hotel and the Wenting hotel apartment. Ma Jianlun told the reporter that in the future, it will focus on the development of Angkang Environmental Protection Hotel, Wenting Hotel Apartment and Suxin Cottage, which will be laid out in the depth of East China and East China.

He further added that based on the concept of “creating value and sharing happiness”, the future company will create a cross-border joint operation industrial chain of environmentally friendly products, and launch environmentally friendly products such as environmentally friendly foods, environmentally friendly skin care products and environmentally friendly furniture. And its hotels will also become a hypermarket of environmentally friendly products, so that more consumers who are pursuing environmental health will get a quality experience.

At a time when environmental protection is increasingly becoming a consumer demand, brands that regard it as a core competitiveness will take the lead in occupying the highlands. The partner company group aiming at environmental protection will form a clear competitive advantage and will bring subversive changes to the industry. As Zhao Yushuang said, “Our hotel will definitely promote the hotel industry, especially high-end hotels to achieve health and environmental protection. There will definitely be imitations here, but we are not afraid at all, but we are a little anticipating and can lash us better. Before leaving. According to its disclosure, the company is currently negotiating with some large foreign companies to introduce more advanced environmental technologies to help the brand develop.

Editor in charge: Hotel