Creative Tianjin packaging design

The story of “buying 椟 椟 珠 珠” has been heard since childhood. This allegory is that when someone bought jewels in ancient times, they only took their “椟” (box) and returned the beads to the seller. The original box can be replaced by today's noun "packaging". The bead can be called "product". "Buying a bead" is not so much a failure to buy a bead (consumer), but rather a packaging and packaging designer. The success of this article will introduce you to the creative Tianjin packaging design.


From the overall view of gift packaging design in China, most of the gifts still take the path of luxury and waste in packaging design. In the face of such a gift packaging design environment, we should recognize some things from the thinking, change some of the usual practices, do our utmost to maintain the natural environment on which we live, and make the packaging design of gifts green and simple. The road to environmental protection.


Packaging design should grasp the product target consumer group. There are various special groups in the society, such as the elderly group, the youth group, the intellectual group, etc. These groups have their own unique group needs. To this end, it is necessary to strengthen the investigation and analysis of consumer behavior, and grasp the dominant psychological characteristics of the target customer group of their products in packaging design.


In the color of the packaging design, the spatial sense of the color itself and the combination of the graphic elements form the theme of the packaging planning. In the color of packaging design, the reasonable use and matching of color and harmony color is very important.


The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.

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