Chinese families pay attention to the rapid growth of early childhood education children's toys market

A child is the future of a family, and every parent's favorite is his or her own child. With the 8090 group of well-educated people becoming "new generation parents", not only the children's academic performance, but also the children's extracurricular education. For example, traveling with children has formed an emerging market of “family-friendly”. In the new era of the economy, products or services derived from children will become a good way to make money. For example, toys, playgrounds, and children's books have shown a clear upward trend in recent years.

According to data provided by the China Toys and Baby Products Association, from January to August this year, China’s toy (large-caliber) exports amounted to 26.393 billion US dollars, an increase of 37.06%. Among them, the export value of the “Belt and Road” countries was 4.962 billion US dollars, an increase of 45.94%; the main export of baby products in China was 17.718 billion US dollars, an increase of 5.71%. Thanks to the promotion of the second child policy, under such a good market scene, toy manufacturer Andrewni from Italy seized the opportunity to bring a series of good toys to the Chinese baby and give the child a happy childhood.

Chinese families begin to focus on early education, the children's toy market will grow substantially

Andrewni Pig Peggy Combination Toy

The company has a wide range of products, a wide range of products, a number of independent copyrights, and has the official authorization of international famous cartoon characters such as hello kitty, peppa pig, tweety, etc. The series of toys and building blocks produced by the company are well received and exported to all continents. More than 60 countries.

At present, there are many domestic plastic building block toy manufacturers, but the scale is small, most of them are foundry enterprises, lacking independent brands. Foreign companies also value the potential of the Chinese market and have entered the Chinese market. With the change of consumer attitudes and the improvement of living standards, the influence of brands is growing.

Andrewni is one of Italy's three major toy manufacturers. Since its inception, it has always insisted on Italian manufacturing. From design to raw material procurement to production and packaging, it is completed by local professional teams and is committed to presenting good products to Chinese consumers.

Andrewny building blocks toys do not have a fixed shape, you have to imagine, you have to adjust yourself, do not play, do not know, addicted to play, small blocks are rich in large energy, a small cuboid, but can change Different styles, in the process of the process will also explore a lot of small skills, hands-on and brain, compared to the fixed drawing blocks, more challenging, more able to develop the wisdom of the baby.

Any product has to go through the test of time and consumers, the market, only continuous innovation, continuous improvement can stabilize the position of the product in the market. The sharp growth of the children's toy market means that the market competition will be more intense. I believe that market competition is not to bring pressure to enterprises, but to encourage enterprises to go forward!

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Ningbo Yinzhou Hengxi Winbate Household Product Manufacturer , https://www.winbate.com