Bailan Qi Xiaofeng: Believe in yourself against the trend
Qi Xiaofeng, deputy general manager of Bailan Bedding Business Unit [Reporter] In 2011, it experienced unprecedented pressure on the Chinese home furnishing market. What do you think of the development of the industry this year? Card Tricks is most popular entertainment in the world. There are thousands of tricks and magic performances that can be done with a deck of cards. Such as svengali cards, Stripper Cards, collect four Aces together and so on. We can provid special cards, normal cards, classic cards as your like. All cards were made of paper, security and environment protection. The card tricks allows you to amaze and it is easy to learn after practise more times. Card Tricks Wizard Cards, Miracle Cards, Stripper Cards, Floating Cards Zhejiang Kaseng educational toys Co., ltd , http://www.dasengmagic.com
[Qi Xiaofeng] In 2011, the home market was changing with the market environment. First, the state's real estate regulation and control, the upstream industry was restricted, and the downstream industry will certainly be greatly affected. In addition, with the development of the market, brand competition is fierce, and brands are increasing. This situation has intensified competition in the entire industry.
In 2011, every brand or manufacturer needs to make a new adjustment. I think that 2011 is definitely a process of integration. Under the influence of the big environment, the whole industry needs an adjustment.
[Reporter] If you give a key word, what is your key word? Is it an adjustment?
[Qi Xiaofeng] Yes, you can say that.
[Reporter] Do you think that in such an environment, what kind of enterprises can survive or survive better?
[Qi Xiaofeng] The first innovation, business innovation; the second is service, the future industry development must be in service.
[Reporter] In terms of innovation and service, Bailan has been working hard for two years. We have seen this result this year. You feel that under such a market environment, we spend so much financial and material resources to innovate. does it worth?
[Qi Xiaofeng] It is worthwhile. At the end of 2010, Bailan passed the self-organized and self-organized activities to the front of the market. Our company is a development direction. Then we proposed to go further at the end of 2011, which is why The first one learns from the home improvement state of SouFun.
We have already realized that as our industry, we must do this. We decided to find a way out for 2012, one is to combine with SouFun, and the other is that we must do it in the community. We will be able to set it in March.
[Reporter] In fact, this is also the way we want to open up a new channel. What do you think of the current channel structure?
[Qi Xiaofeng] Now there are projects, agents, and some self-organized activities in the store have cooperation with the network.
[Reporter] In fact, our structure is already very three-dimensional. What is the key part of the community next year?
[Qi Xiaofeng] Yes, it is necessary to make it directly in the community between the model rooms. This is actually less.
[Reporter] Yes, especially furniture and building materials are still relatively many.
[Qi Xiaofeng] Building materials are very common, but furniture is definitely less, costing such a big price, because you must definitely ask for money, things, people and some propaganda. This must be unified. We set up a team to do this.
[Reporter] In the whole big area of ​​Beijing, the demand in the urban area may change compared with the past. Next year we will focus on developing the urban area or these suburbs. According to our understanding, the Beijing suburbs market seems to be good.
[Qi Xiaofeng] Both roads have to go. In 2012, it is necessary to take some high-end and adjust again in the product.
[Reporter] Once again, adjust and subdivide?
[Qi Xiaofeng] Yes, it is to do this high-end products, this must be done on the Bailan products, including some upgrades have been completed this year, this market reflects the effect is really good. This has strengthened everyone's way to go this way in 2012, and to maximize the innovation of this technology, this is one. The second is to say that affordable housing, Bailan will have a low-end brand at the end of this year, saying that the word is not low-priced, pushing the price revolution, breaking the high price of ice, this is Bailan this year at the end of Beijing. One of the projects is mainly for the market mentioned just now, the price is low-end, and the quality is medium and high-end.
[Reporter] In fact, we extended the original product line to it and continued to extend to both ends.
[Qi Xiaofeng] Right.
[Reporter] After the real estate regulation and control, this is indeed the case. The mid-end market has been squeezed the most, and then the high-end market, including the affordable housing, is still in great demand, but this is different in terms of service. This will require a higher level of service for our team.
[Qi Xiaofeng] Yes, Bailan is the policy we have set now. One is from the product, the other is to ask us for this service. In 2012, we will set up our own service team. For example, we are a product of Bailan or Boke. We maintain this mattress in your home twice a year. At present, we don’t do much in the same industry, but as we must insist, including our vehicles, Staff, enhance service work. We also want to do some good things in our store, and then recommend it to our customers, mainly to do these jobs.
[Reporter] What is the overall performance of Bailan this year?
[Qi Xiaofeng] is rising, this is no problem, because through October, the comparison of the sales of Bailan in May is still growing. The October figure is relatively close and should increase by 30%-40%.