Advantages and Associations of Hong Kong Printing Industry (I)

In mid-March, the author went to Hong Kong to attend the 20th Anniversary Celebration of the Graphic Arts Society and made a short visit. Hong Kong's downtown area is still bus-packed and bustling, and the restaurant business seems to be still hot. But in conversation with people, I feel that the state of mind does not seem to be as optimistic as ever. As the environment changed, the golden halo of financial, commercial, and shipping hubs was not as bright as ever. The economic advantages of free trade ports were inevitably reduced. Real estate prices fell by 60% from the peak, and the unemployment rate rose from 2.2% in 1997. To 7.2% in 2002. The SAR Government has a deficit in revenue and expenditure, and the relevant staff have reduced their salaries to reflect the spirit of the hardships of the people and the common people. All of these glorious images of Hong Kong have added some grey elements.
Is Hong Kong going downhill on this? From the data pamphlets of the Special Administrative Region, we can see that from 1997 to 2002, Hong Kong’s per capita GDP (calculated at a constant market price in 2000) still averaged an annual growth rate of 1.3%; in 2002, the per capita GDP was HK$195,327. It is five times that of Shanghai's per capita GDP; the total value of exports in 2002 was 1.5605 billion Hong Kong dollars, an average increase of 1.4% in five years. This shows that the economic situation in Hong Kong is still growing, but the momentum may not be strong in the past. The number of households with PCs accounted for 60.6% in 2001 and 62.1% in 2002. The number of PCs connected to the Internet accounted for 48.7% in 2001 and 52.5% in 2002. It shows that the pace of information technology entering the homes of ordinary people has not stopped. Therefore, after Hong Kong’s return to the motherland, due to changes in the international and domestic environment, its economic prosperity and growth rate have been somewhat affected, and it has become a “clear to cloudy” climate. It is believed that under the corresponding policies and measures of the Central Government and the SAR Government, Under the influence of high-quality human resources, it will still be "cloudy and sunny."
The printing industry is Hong Kong's third pillar industry and the number of employees is the highest. Its advantage is long-term accumulation, so it will never be lost in the short term. The main advantages are:
1. Taking the overseas printing market as the big stage, the printing industry in Hong Kong has to constantly meet the international requirements in terms of business philosophy, staff quality, management model and technical equipment. This is also why the printing industry in Hong Kong can lead the printing industry in the motherland.
Although this visit to Hong Kong was only for a few days, he witnessed and witnessed the deepening understanding of Hong Kong's printing industry's ability to develop overseas markets. Their experience is indeed worthy of our mainland counterparts to learn.
For example, many printing companies have set up many business offices overseas over the years to be responsible for developing and undertaking overseas business. For example, China Business Color Printing Company has separate sales offices in New York, Portland, London, and Tokyo. In the spacious business room of the Tai Po New Factory, it is filled with dozens of young salesmen who are both business and foreign languages. Liaise business with foreign and domestic cities' business agencies.
It is reported that about 60% of the plant's current business comes from overseas. If it is believed that China Business is a long-established flagship enterprise, it is not surprising that this achievement has only been achieved. The Qinda Printing Group, which was established in 1990, was only more than a decade old, and its business exceeded 95% during the peak season. Customers in the United States, Canada, Western Europe and Oceania, and has become a number of internationally renowned companies recognized suppliers of printing products (see Hong Kong Graphic Arts Monthly 228th report). In addition, there are also Hong Kong-based intermediaries that specialize in printing business overseas.
For example, at the seminar on “Strengthening International Print Market Countermeasures” jointly organized by the Hong Kong Trade Development Council, the Printing Association and the Graphic Arts Society, there was a representative of such a company (they had a total of 6 offices in the United States, the United Kingdom, and Germany.) Department), introduced the experience and situation. It can be seen that the printing industry in Hong Kong has indeed laid a good foundation in the development of the overseas printing market and is able to withstand the test of storms. Since 1997, although the total export value of printed materials has declined (HK$4.8 billion in 1997, 4 billion in 2001, and 3.9 billion in 2002), which cannot exclude the impact of the international economic downturn, the printing industry in Hong Kong has taken the overseas market as the stage. This foundation has not been shaken. When it comes time to change, it will still pick up. (To be continued)

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