Why glass beer bottle packaging is strong

Nowadays, packaging technology has developed rapidly and packaging materials have become more and more abundant. However, in the beer market, glass beer bottle packaging is still the absolute leader, and other packaging materials are difficult to improve in this market. In addition to the traditional cans, plastic beer bottles, beer bags and other packaging formats, there is almost no good market space in the beer market. The author has been thinking about the root of the problem. We believe that there are some basic reasons.

First of all, the habit of glass beer bottles, people have a good habit of using glass beer bottles. For the merchant to easily change the packaging, it will face the pressure of market performance. Therefore, businesses will not easily take risks. For consumers, after the use of a packaging material has gradually become a habit, it is not always easy to accept a new packaging form. Second, huge costs. At present, the entire bottling line for glass beer bottles is already mature. It needs to be replaced with plastic beer bottles and other packaging forms. For beer manufacturers, it takes a lot of capital costs. Finally, the recycling rate of glass beer bottles is very high, and a very complete recycling system has been formed. The use of new material packaging will cause the entire recycling system to be disrupted.

For some new forms of beer bottle packaging, we must in-depth understanding of glass beer bottles, only in this way it is possible to obtain a breakthrough in the market.

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