The Answer of the Outdoor Enterprises under the Mobile Internet - The Finale Session IV Live Streaming
Topic 1: The Media's Response to the Mobile Internet Gravel Stone Teacher: Print media can no longer rely on content transformation. The transformation platform needs to do two functions: one is the education function; the other is the service function. The current market is not big enough because the popularization of outdoor education on the way of life has not yet penetrated people's hearts. Another level is services, cater to the needs of consumers and follow the trend. Most people know the outdoors, do not know how to play, play with whom, and where to play. This is what the gravel transformation needs. Topic 2: The Transformation of Exhibitions under the Mobile Internet Asia Outdoor Exhibition Li Wei: The exhibition carries the characteristics of the media. There is a face-to-face exchange of exhibitions that the Internet cannot replace. The Internet is actually an auxiliary and promotional role for the show, including the use of various types of online social tools. ISPO Wang Yilei: Coping concept: ISPO 360. In fact, brand owners and manufacturers are creating value, and circulation basins are the process of delivering value. The exhibition itself does not create value; it merely conveys value. We can use the mobile internet to bring more added value. ISPO positioning in this industry chain: B2B platform. Need to slowly expand to the C-term, such as opinion leaders, this is the need for the support of the Internet. Use the mobile internet as a tool to collect more information as a means of transformation. Topic 3: Platform Transformation under the Mobile Internet Seven plus two Yin Yanjun: Because users on the mobile Internet, to promote all businesses to change, it is important to be based on market demand. Need to stand outside the industry to see the industry. The new mobile internet trend has not given enough time to traditional businesses. Traditional enterprises do not like spoilers, but we must actively use advanced concepts to gain strength and arm ourselves. Business is for the user, where is the user where we are. What the user needs is what we do. Because of the intervention of the mobile Internet, knowledge explosion, the level of users is also relatively high. We must constantly master new skills and do a better job of traditional things. Topic 4: The Position of E-commerce in the Mobile Internet Amazon High Eastern: In fact, each exhibition as an opportunity to learn, to see the appearance of new products and future trends. There needs to be a centralized place to learn. For a newcomer to the industry is the best advantage. As veterans of e-commerce, everyone should not be too demonized. E-commerce is only a tool. Look at the product first. Or the customer first. Amazon is pushing back from customer needs. Topic 5: How to Implement Customer Experience-based Smart Outdoors through Self-Media Gravel Stone Teacher: After sublimating and refining the content of the outdoor popularity, it will then be diverged and further disseminated, which will have a better impact on the majority of users. In fact, the media, as an organizer and editor of content selection, distinguishes itself from other self-media. Yaxi Zhang: From the perspective of conventions and exhibitions, see how we operate our own media. Since the content of the media needs to touch people's hearts, it will lead to natural sharing and dissemination. Behind the outdoor is more of a culture. With our education and time, outdoor will become a popular demand. Sometimes we can't be too anxious. Outdoors still need time to accumulate. Seven plus two Yin Yanjun: From the media's three needs: 1 is passed to the user; 2 sense of interactive engagement; 3 form a transaction, which can be a direct product transaction, and can be an invisible advertising service. The most we use is WeChat, and the most used one is the first link. The second link is completed by the owner. However, due to the limited management and technology of operators, many third-party tools were derived to do the 3rd requirement. The above is an interpretation of the function and value of the media. The "circle man" prefers that the media is a chemical reaction. The first thing to spread should have temperature. It is the temperature that the user feels. He is moved and will act. ISPO Wang Yilei: What content the media needs to deliver. Need to give the user a positive experience. From the experience of ISPO, from Sina Weibo to WeChat public account, we will think about what we want to bring to the user. From the media to give users more value. Use a common set of values ​​to trap people and circle your target group. Topic 6: How Amazon Responds to Chinese Localization from the Perspective of Customer Experience Amazon High-East: Amazon China's architecture is based on the global Amazon. All countries use the same system. It seems to change slowly, but it is already beginning to adapt to the Chinese market. It is possible that the transformation of the Chinese market will become more international. Topic 7: How to Integrate Resources with Weibo Wechat Micro-business Gravel Stone Teacher: offline integration, online operation. The line must be coordinated with the line. Asia Outdoor Exhibition Li Wei: For the exhibition, brand resources are transparent. The audience comes from dealers and enthusiasts. Through Weibo WeChat can increase the viscosity and interaction. WeChat should be well-labeled and not harass non-target friends. Seven plus two Yin Yanjun: Weibo is more to inform the function; for WeChat, the function is more, he played the role of ring people, surrounded by the groups affected by the hope; after the ring is the support, hope the user has the level of growth, In the process of growth, we use different sections to realize value and manage important customers and groups and address books. The micro-net business is employing people and hopes to generate transactions. Because of the limited financial load of the net sellers, how to make their products have bright spots, they need to make their own products to the extreme. Topic 8: Is there a Facebook, Twitter, or Instergram-like social application for customer management abroad? ISPO Wang Yilei: China is at the forefront of the world in applications. Weibo is open. WeChat is relatively closed. However, there are many practical cases of Wechat's available functions. 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