Management innovation to enhance hotel competitiveness

In today's highly competitive market environment, modern enterprises must continuously innovate in management to survive and grow. For hotels, building and enhancing core competitiveness is crucial. Management innovation involves not only establishing a solid management framework but also adopting new, market-responsive methods that prioritize people and effectively utilize resources. This fosters a strong incentive and control system, ensuring efficient operations and sustainable development. Management innovation encompasses institutional, cultural, and service innovations. Institutional innovation ensures the implementation of change and the cultivation of core competitiveness. As the global economy becomes more interconnected, hotel competition has intensified. Hotels are no longer just focused on basic service improvements; they now aim to build intellectual capital. In Jiangsu Province, for instance, forming large-scale hotel groups is essential. With New Century Hotel leading the way, telecom industry hotels can provide high-quality services across the province, establish efficient alliances, and develop independent business models that optimize resources and boost market competitiveness. Technological innovation has played a significant role in hotel development. Two years ago, New Century Hotel leveraged telecommunications advantages by implementing online booking systems. With the rise of e-commerce, the hotel integrated broadband networks and switches, making the billing system more flexible and emphasizing self-service features. This not only reduced transaction costs but also expanded the scope of operations and improved information processing efficiency, opening up new opportunities in both domestic and international markets. Although New Century Hotel was an early adopter of e-commerce, it must continue to innovate. It needs to make better use of existing network resources, invest in technology, expand financing, enhance internal information systems, and improve its technological innovation mechanisms. This will support functional and cultural innovations such as personalized billing, video monitoring, and smart management—ensuring long-term sustainability. Creating a unique hotel culture is key to driving growth. Given China’s traditions and customs, New Century Hotel cannot simply copy Western or other Asian hotel models. Instead, it should draw from traditional values and integrate foreign best practices to build a distinct, elegant, and modern hotel culture. This intangible value drives employee engagement and aligns with contemporary values, fostering an innovative, learning-oriented, and open culture. Customer-centric service is vital in today’s market. As consumer demands become more individualized, hotels must adapt their services to meet diverse guest preferences. Personalized service, based on guest characteristics and evolving expectations, helps maintain a competitive edge. Thus, developing unique, tailored services is essential for success. Idea innovation focuses on a people-oriented approach. Talent is the foundation of competitive advantage, and the knowledge economy emphasizes human-centered management. Ensuring a motivated, skilled workforce is critical for long-term development. New Century Hotel should prioritize employee well-being, invest in talent development, and create an environment where potential is maximized, supporting both personal and organizational growth.

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