Jin Jiuyin has not arrived at the home store to promote the consumer in advance.

Jinjiuyin10 is the most important month of the year for the home and real estate market. In order to use the “peak season” to drive sales, the home furnishing stores are gearing up. At this time, there are two weeks from September, various promotions. It has appeared frequently. Mid-year celebrations, furniture trade-in, home improvement packages...

Marketplace: Anniversary Promotion

In the first half of this year, the bleak sales of the Dragon Boat Festival holiday took place. In the second half of the year, the traditional promotion “node” was in September. Therefore, August became a crucial period for all major stores to seize market share and accumulate customers.

"Integrity service 15% off the price of furniture for 15 years, 85% off the price of building materials, and 5% for furniture trade-in..." From August 17th to September 1st, the home of Hohhot was celebrated with an anniversary. The way, the first to start the home promotion war, at the same time, the actual home Yuquan store will choose to open this home improvement season in October, want to have a good performance at the beginning of the opening. During the interview, the reporter found that the current home market of the capital is more and more like the home appliance market. The competitions of several hypermarkets such as Red Star Macalline, Real Home, Jinsheng Home Plaza are extremely fierce, and the contents of the promotion activities are kept secret, even if the merchants are not It is also difficult to know the preferential information at the last moment. Various forms of promotion, such as lottery, cashback, and special offers, are constantly emerging.

Whether it is a celebration or a mid-year celebration, careful people will find that they all have one thing in common, that is, the promotion front is very long. In this regard, some insiders said that the general sales in the first half of the year were not ideal, and many home furnishing companies have hoped. In the second half of the year, fierce competition forced merchants to advance the promotion time and the battle line to break out in the home market and seize more market share.

Consumer: Rational attack is affordable

In the face of frequent discount sales promotions in the store, consumers are also beginning to heart. The survey found that these consumers are not hot for a while, but after a few investigations. "At the moment, it is a good time to buy a home, and it is good for the day." One consumer said.

"The activity is about 20 days ahead of schedule. The purpose of everyone is very clear. It is to let the ordinary people enjoy the discount while the off-season is not weak." Mr. Wang, who has sold the floor, said that many real estates in the capital have begun during this period. Handing over the house, there are still a lot of prospective homes to be launched, and the owners are also getting the keys to prepare for renovation, so they are optimistic about the market.

In the Hohhot home to the letter home store, a consumer told reporters: "I am already the third house in the renovation, and my experience is to wait until the major stores engage in activities when the attack is more realistic. In previous years to wait until nine The month started in mid-August this year, so it was shot."

Shi Xiaolei, who lives in the shore of Wanjinhua, told reporters that the newly bought house is going to be renovated in September and will be married on New Year's Day. At present, there are many concerns about tiles and floors. Although the promotion has not been opened on a large scale, I would like to first measure the price. If there is a suitable promotion, I will order it first. In September and October, it can be installed.

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