At Kite, we understand that packaging is more than just a box—it's the first line of defense for your products. As a business owner who deals with delicate items like ceramics, you know how crucial it is to find reliable and effective packaging solutions. That’s where the Packaging Doctor comes in: offering expert advice and tailored solutions to protect your goods during transit.

Dear Doctor,

I run a small business that specializes in handmade ceramic dog bowls. The problem I’m facing is that these bowls have unusual dimensions, making it extremely difficult to find suitable packaging. As a result, I end up with a lot of broken or damaged products during shipping, which is not only costly but also frustrating. I need a reliable and customisable packaging solution that can protect my unique ceramic pieces without breaking the bank. Any help would be greatly appreciated!

Best regards,
Sally

Hi Sally,

Thank you for reaching out—we’re here to help! It sounds like your issue is pretty common among small businesses dealing with non-standard items. That’s why we developed our Air Shock cushioning range—designed specifically for fragile items like ceramics, glassware, and other delicate goods. Unlike traditional bubble wrap or foam inserts, Air Shock offers a more consistent and durable form of protection that reduces the risk of damage during transit.

For your ceramic dog bowls, we recommend using our Air Shock bowl pack, which is designed to fit snugly around the shape of your product. This ensures that the bowls are fully supported and won’t shift inside the box. We also offer matching outer boxes that are pre-sized to fit the Air Shock cushions perfectly, eliminating the hassle of finding the right box size yourself.

By combining the Air Shock cushioning with the right outer packaging, you’ll significantly reduce breakages and improve customer satisfaction. Plus, since the system is reusable and cost-effective, it’s a smart long-term investment for your business.

If you need further assistance or want to try a sample, feel free to get in touch. We’d love to help you find the perfect packaging solution for your unique needs.

Warm regards,
The Packaging Doctor

Note: All the packaging problems our doctor receives are real queries from customers or non-customers. If you have a packaging problem that needs diagnosing, get in touch: Twitter @kitepackaging or email us directly.

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