Furniture trade-in effect is obvious, home sales increase by 10%

This year is the second consecutive year that Beijing has implemented a policy of replacing old furniture with the popularity of the people. It has been implemented for nearly two months, and the number of participating companies has increased and the pilot period of up to six months has made the furniture trade-in policy more calm and the pulling effect more sustainable. . Yesterday, the reporter learned from the Municipal Commerce Commission that since July 1st, the furniture trade-in was implemented until July 31, 11 participating companies traded a total of 20,737 pieces of furniture, and the old-for-new furniture sales amounted to 130 million yuan, accounting for the old-fashioned cabinets. 26% of the total sales of all four types of furniture, such as sofas, beds, tables and chairs, led to a 11% increase in sales of these four types of furniture in July.

At the same time, in the process of trade-in, the problems of furniture recycling, invoicing, dismantling and recycling were gradually solved. As many enterprises in this city participate in the recycling of old furniture, all the old furniture that was recycled in this year's trade-in activities will be completely dismantled and will not enter the secondary circulation.

the mall

Pulling up furniture sales

“The sales of old-fashioned sales to the store are very obvious, which has driven our turnover to increase by more than 20%.” Yesterday, the reporter came to the Century Jinyuan store, a store official said. In the cabinet and sofa sales area, the posters of “Participating in the old-for-new, letting 10% profit” are posted in the most conspicuous position in each home. According to the person in charge of the marketing department of the home, 95% of the furniture, sofas, beds, tables and chairs are involved in the trade-in activities. More than 5,000 copies, applied for the recycling of more than 13,000 pieces of old furniture, furniture trade-in sales of more than 81 million yuan, accounting for 39% of its total furniture sales, has recycled 2,600 pieces of old furniture.

The person in charge told the reporter that in the one-month old-for-new pilot program last year, the turnover of many participating businesses in the home has skyrocketed by more than 50% in the short term, so that merchants have tasted the sweetness. Until the start of the trade-in this year, without the encouragement, the furniture manufacturers themselves actively participated.

Moreover, with the experience of last year, the home has also launched a special solution for the recycling of furniture and invoicing. "Now the recycling of old furniture is almost never sent by consumers. It is all collected by us and sent directly to the disposal plant for dismantling." The person in charge said that the promotion activities of the entire home in the second half of the year will be carried out around the furniture trade-in activities.

"I made more than 100 singles in the old-fashioned business of furniture last year. I think it will definitely more than double this year." Mr. Chen, who has been operating for many years in the city, has been working in the cabinet and table business. I thought that furniture can also be replaced with old ones. Last year, I participated in the first time and increased the income of several hundred thousand yuan. In the more than one month of this year's pilot, I have already got dozens of single-for-new business. “I have a customer to enter the store now and I recommend the old-for-new activity for the first time,” he said.

consumer

Old furniture is really "affordable"

Not only are furniture manufacturers happy because of the booming business, but consumers who use idle old furniture in exchange for real benefits are also delighted.

“I used a new sofa that I abandoned for many years to buy a new sofa and saved more than 400 yuan.” Ms. Chen from the home of Zhu Dianhui Huijiayuan told the reporter that she had an old single sofa in her house because the spring was broken. She has long been dusty in the warehouse. This time she used it to deduct a discount of more than 400 yuan when she bought a new sofa. "The sofa that is not broken is also able to deduct 10% of the discount, and it is too much for the furniture dealer to pull it away." Ms. Chen wondered if she would take the opportunity to put the old coffee table and TV cabinet at home. Also "renew" together.

According to the relevant data of the Municipal Commerce Commission, last year, the turnover of furniture trade-in was more than 150 million yuan, and the citizens actually received the old-for-new subsidy of nearly 15 million yuan. The relevant person in charge of the Municipal Commercial Committee said: "This year we expect that the sales driven by the old-for-new will also hit a new high, and the citizens will enjoy more benefits." The reporter learned from the actual home that only the first month of the old-for-new implementation this year, the company will issue A subsidy of nearly 300,000 yuan.

Recycling company

Old furniture will be treated green

With the increase in the temperature of the furniture trade-in activities, the task of recycling furniture has gradually increased. Unlike last year's partial recycling of furniture into the second-hand market, all of the old furniture that was recycled this year will be dismantled and will no longer enter the secondary circulation. The reporter learned from the relevant furniture processing enterprises that nearly 10,000 pieces of old furniture have been recycled, and they have been dismantled and treated with green environmental protection.

The relevant person in charge of the Municipal Commerce Commission said that unlike the industrial chain in which home appliance recycling has formed a mature industry, furniture recycling is still a “newborn”. The recycling of reclaimed materials is relatively simple, and most of the dismantling process still relies on manual labor, and the cost is high. In response to the “unprofitable” situation of recycling enterprises during the pilot period last year, the Municipal Commerce Commission granted a certain amount of subsidies to recycling enterprises.

Visit immediately

Old furniture is completely decomposed and reused

At 8:30 in the morning yesterday, the Huajingyuan Recycling Resource Recycling Center in Yonghezhuang, outside the West Fourth Ring Road, was already noisy. More than a dozen trucks filled with recycled furniture had long queues at the door, waiting for it. The old furniture that has just been recycled is sent to the recycling center.

"Xiao Zhou, Liu Yi, Lao Wang, Xiao Zhang, you help to unload, I will verify the documents first." Recycling a group of responsible person Fu Baocheng took over the documents handed over by the deliveryman and greeted the team members.

"This is a recycling certificate for furniture trade-in. We must check the quantity and type before entering the warehouse." He pointed to the yellow document in his hand and introduced it to the reporter.

Here, Fu Baocheng just checked the documents. The staff there have already shaken the hammer, picked up the wrench and the screwdriver, and started to dismantle the sofa and wardrobe that had just been removed. Knives, pliers, hammers, wrenches, screwdrivers... Although the tools look "rough", Fu Baocheng told reporters that dismantling furniture is a technical job.

Take the sofa as an example, the surface belongs to cloth and leather, the spring belongs to metal, the wood should be divided into plates, and the sponge and other fillers are dangerous waste. When disassembling, use a knife to cut the surface of the leather, first remove the corners, take out the filled sponge, unscrew the fixing screws, and then pour out the metal spring inside. "If you don't do this, the springs will roll out and it will be enough for you." Fu Baocheng said.

“The recycling of old furniture is divided into wood, metal, fabric (cortex), glass, and hazardous waste.” He introduced that the removed furniture parts must be placed in separate categories, and all parts must be completely recovered. He told reporters that the recycling of these different categories will be diverted to different processing enterprises and reused. The plates will be crushed and re-formed into new sheet materials. Metal and glass will be sent to the manufacturer for recasting. Garbage will be burned to generate electricity, cloth leather used for papermaking, and so on.

Unloading and unloading, one morning, more than 20 cabinets, nearly 50 mattresses and chairs were also dismembered into individual parts, which were packed into different storage boxes.

“Now our processing center handles more than 300 pieces of old furniture every day, which is 30% more than before.” Hu Shizhen, general manager of the recycling center, told reporters that since the recycling center was put into use in July this year, it has been more than one month. The recycling center has recycled and processed more than 9,000 pieces of old furniture, and recovered more than 10 tons of plates, 7 tons of metal, 2 tons of cloth leather, 1 ton of glass and nearly 10 tons of hazardous waste.

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