Five thoughts on the development direction of the cabinet industry
The industry is rampant, and it is still unclear which direction Chinese cabinet companies are going. Before and after, the more intersections, the easier it is to get lost. The cabinet industry needs to move forward, learn to reflect, and learn about product style, color, quality, price and reflection on the brand. In the first half of 2013, domestic cabinet companies experienced an extraordinary year. They used the old-for-news to stir up the market, the e-commerce carnival, the original imitation and mutual collision, the industrial losses continued to spread, the new national standard frequently spread the sword, and the market consumption was sluggish. We can't help but ask where is the Chinese cabinet industry going? Where to go, the first thing to be clear is the direction. If the direction is wrong, then more efforts will be lost. Only when the direction is right, can we get twice the result with half the effort. So what is the direction of cabinet enterprises? The answer is: consumers! The industry believes that the occupation of the market must first meet the needs of consumers, otherwise all research and development and innovation are rootless wood, passive water, and ultimately will be marketed. Ruthless abandonment. Please remember that if we are a consumer who needs to buy cabinets at the moment, what core information will we pay attention to? I believe we will soon find the following keywords "style, color, quality, price, brand", then please think again The second question, are we fully satisfied with these elements? Are we in place? It is recommended that all cabinet companies bring this problem, read the following, let us find a clear direction for each cabinet company. First, the reflection of the style Style is like a person's character. Everyone's preferences are different, and the choices will become diversified. But for the market, our primary satisfaction is the commonality of preferences, and then we need to selectively satisfy the personality preferences. For consumers, more attention is paid to which cabinets are most suitable for themselves, such as cabinets, in the market, Chinese cabinets, European cabinets, American cabinets, French cabinets, English cabinets, and the five most popular categories, while the Mediterranean, Southeast Asia Cabinets with distinctive regional styles such as Korean style are relatively inferior, and modern-style cabinets and classic-style cabinets are almost equally divided. If you are a cabinet company, you don't shine in the mainstream style, I believe most of the market has been lost. Second, the reflection of the suit Color is like the appearance of a person. Although the radish and green vegetables have their own love, the handsome niece is almost everyone's favorite. For the Chinese people, the color is a subtle thing. Consumers often do not buy a product because of the high proportion of the color, regardless of clothes, furniture or cabinets. Because Chinese people's preference for color is different from that of Western countries, ancient Chinese used to match colors and moons, such as spring to green, summer to red, autumn to white, winter to black, and Shanghai Shengchu marketing planning to study domestic cabinet industry consumption. The popular colors found white, green, and primary colors are the three mainstream colors. The white and green colors correspond to the seasonal spring and autumn. The preference of the Chinese people for the pleasant temperature of spring and autumn is also everyone's consensus. Therefore, the choice of mainstream colors, the matching of individual colors is an important factor that can not be ignored by cabinet companies. Third, the quality of reflection Quality is like a person's physique and quality. If the appearance is good, the body is not good, the quality is not good, and everyone will be respectful. For materials, each family has its own standards, whether it is solid wood, steel, steel, composite, etc., as long as it does not affect the hard quality, consumers are acceptable. The core soft quality, such as environmental protection, such as paint, formaldehyde release, etc., has become a core element of high consumer concern. Fourth, the price of reflection The price is actually an expression of attitude, whether it is approachable or high, basically the qualities that the price can express. With the fierce competition, especially the promotion of group purchases, the cost of cabinet products has gradually become transparent in the minds of consumers. The price is gradually lower, so the low profit has increased the difficulty for small and medium-sized cabinet enterprises to imitate the survival and development. This model is the biggest enemy of traditional cabinet enterprises. For enterprises with limited funds, innovation is difficult to maintain the status quo. It is already not easy. For more cabinet companies, the opportunity to shuffle is coming. Are you being washed out or taking advantage of the opportunity to develop, looking at the decision-making ideas of the cabinet makers. Fifth, the brand's reflection Brand is like a person's reputation, reputation is good, and the popularity is high. For today's market situation, maybe the cabinet enterprises will think, the profit is low, the competition is big, the development is more difficult, how to talk about the brand? Friendship reminds that the brand is not simply advertising, the brand is white is the sum of the company's hard power and soft power. For example, the brands of cabinets in Yongkang can be divided into three categories: one is that the brand is ringing abroad, and the annual export is two or three hundred million. Although the profit is low, it is good for cabinet companies; the second category is the dealer brand. Some cabinets are of excellent quality. Although dealers are not monopoly, they are willing to retail. The annual sales volume is relatively stable, because dealers know that the quality of products is excellent, and after sales, they are less troubled and have a lot of profits. The third category is the Volkswagen brand. Such brands are well-known Panpan, TATA, Ou Pai, Xin Duo, etc., but the rising stars such as Yongjia cabinet industry, Jinkaide, Yadi Le cabinet industry, etc. are also many, the key is Whether the company has planned the brand and configured the corresponding talents. The off-season of 2013 is about to pass, and the golden age of home improvement is coming soon! I believe that when it comes to performances, competition, killing, digging, and competing prices. Where is the cabinet industry in China going, we believe that the general direction is getting better and better, but it is just that the cabinet companies themselves have to go where they need to think.
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