Chinese furniture welcomes the "original era"

Design is the foundation for the product to maintain its vitality. However, the prosperity of the Chinese market depends on consumer demand, not product added value, which should be unfavorable in the early stages of development. Once the market is saturated, where should the company go? Before going to a dead end, if a company knows how to turn to the design road, it will inevitably be bright.

Unfortunately, in the Chinese furniture market, have you seen original products? Why do some brands in Milan Furniture Fair have the brand "No Chinese"? Isn't this all a big spur to us? Not long ago, the Guangdong Provincial Furniture Association held the first "Guangdong Province Furniture Industry Design Annual Meeting" and publicly proposed the slogan of "the furniture design era". In the future, the Chinese furniture industry will smoothly open the door of design and embark on the design of the Avenue of Stars?

Chinese furniture design starts with pain

Today's domestic market, encountering the embarrassing situation that sales are not sold, why is there no higher added value for products? However, how can talents change the current situation? Two years ago, Professor Sun Liang of Shunde Vocational and Technical College published an article pointing out that there are more than 6,000 furniture companies in Guangdong Province, but there are fewer than 600 designers with a class.

Has the data today changed? the answer is negative. At the design annual meeting, Wang Ke, president of the Guangdong Furniture Association, accepted this “account” when interviewed by reporters. Even if you have a college with a major in furniture design, there are no more than 20 schools in the country, each class has a maximum of 2 classes, and each class has a maximum of 60 people. The average value of professional design talent is terrible.

To sum up such a stage, Chen Baoguang, vice chairman of the China Furniture Association, made an accurate definition. He believes that the current Chinese furniture design is only in its infancy, and overall it is still not formed. Despite 30 years of development, the furniture industry has a certain industrial scale, but the design is obviously backward. This is why some brands refused to visit the Chinese in the Milan exhibition. The Chinese furniture in the initial stage is still imitating and Plagiarism.

The thinking of imitation and plagiarism is rigid and dead. It is a long process to jump out of such a thinking mud and enter a living, jumping creative thinking. This process has been destined to be "scarred" from the beginning. Imagine that Chinese furniture design will start with pain.

Is it time to meet the design era?

Since Chinese furniture design is still in the midst of shackles, is it true that the Guangdong Provincial Furniture Association’s slogan of welcoming the “design era” is too early? However, Wang Ke made it clear that the time is ripe. In the next decade, Guangdong furniture will usher in a real "design era."

It is understood that there are four main problems in China's furniture industry, including the low proportion of innovative design. About 95% of export products belong to OEM, independent innovation products account for about 15% of domestic products, and improved products account for 25%; Insufficient, the average is less than 0.5%; the added value of innovative products is not high, the contribution rate of new products is low; the design team construction can not meet the rapid, healthy and steady development of the industry. Obviously, these problems are contrary to the current situation in developed areas such as Italy, Germany, and the United States.

In order to change such a strange situation, the association has the responsibility to stand in a forward-looking perspective, clearly pointing out the direction and guiding the correct development of the industry. Just as the Asian financial crisis of the year, when the furniture industry was overwhelmed by the crazy price war, the association clearly stated that exports were the way out. For example, five years ago, more and more export enterprises turned to domestic sales, and the association created a trend of creating famous brands to lay the foundation for the development of the brand. Today, when the export market is blocked, the cost of domestic sales rises, and the survival of enterprises is difficult, if the association does not put forward the concept of "design era", everyone will be very upset. I don't know where the current development direction is, Wang Ke said with concern.

Only when the industry has established the concept of design can we change the current situation in which Chinese furniture does not sell design and only sells products. Only when the design is regarded as a commodity by the industry, the added value of the product can be improved, and Chinese furniture will be truly powerful.

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