A PET bottle that has been carefully researched
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Campbell Soup customized a hot-filled PET bottle at Amcor PET Packaging to improve its 12-ounce V8 and V8 V-Fusion juice line. Jina Sohn, brand manager of Campbell Soup Company, said that through cooperation with Coca Cola, we made this business opportunity possible. Outside of business hours, newly packaged products can be sold through vending machines.
“We are looking for ways to enter the market where we have no business yet and open up sales channels,†Sohn said. “At present our new PET bottle has been widely recognized, and our beverages are also available for sale. Sales of cargo planes (such as schools, shopping malls, offices, hospitals, retail stores, etc.) Through cooperation with Coca-Cola, we can provide educational channels with more nutritious 100% fruit juices.
The Campbell team worked closely with Amcor and Coca-Cola agents to better understand how various vending machines work and what attributes of the bottle maximize performance. The Campbell team also participated in Amcor's ImagineTM process for making PET bottles, designed and developed with them to achieve the desired level of appearance, feel and operation of the PET bottle.
In the end, an attractive PET bottle was designed to enhance the health and quality of the V8 brand, while also making it easier to grasp and carry it. Sohn said that from the consumer survey, we can clearly see that consumers love the new PET bottle.
This pet bottle will be sold in convenience stores, food stores and large supermarkets in a single bottle format. 4 bottles are sold in Wal-Mart stores, and 12 bottles will be sold to Sam's Club.