“Toy†+ “New Retail†Accelerate the strategic layout of second and third tier cities
In recent years, under the impact of e-commerce and the Internet economy, the performance of traditional retail industry has shrunk, such as TRU (Toy R Us) bankruptcy, which also indicates that many brands must accelerate the pace of reform, if you do not want to disappear so quietly, then It is necessary to quickly open up e-commerce channels and explore the road to transformation. So how do you build a "toy" + "new retail"? Pick suppliers Strictly control the quality of toys The new baby boomers were born in the late 1980s and 1990s. Compared with parents born in the 1960s and 1970s, the baby boomers are now relatively wealthy and their disposable income is increasing, which indicates that children are the main consumer of the global toy market. Groups, occupying half of the toy market, will be children's toys. For the safety of children, we must strictly control the quality and safety of toys. At present, the quality of domestic toy market products is uneven, and the advantages and disadvantages are different. Brought great problems. Toy type Get rid of a single model and diversify With the development of technological innovation, toys have long since deviated from a single model and are diversified. Their functions are more and more suitable for modern adults, and adults are free to purchase and are willing to buy toys that suit them. At the Licensing Expo, the NPD Group found in a survey that the big children market grew by 8% overall last year. The millennial generation born between 1977 and 1995 accounted for nearly 50% of the consumption of the big children. The X generation born between 1965 and 1976 accounted for 28%, and the baby boomers born between 1946 and 1964 accounted for 24%. The strong consumption power of adults will inevitably lead to the shift of the focus of the entire industry. "Toy" + "New Retail" Create a unique entertainment experience Whenever the essence of business does not change, it is the value of the goods and the experience of the consumer. So what we need to do is to carefully create all kinds of toy experience areas, and upgrade the traditional retail of “display + purchase†to a new toy retail featuring “experience + interactionâ€, bringing fun toys to children and parents. New Experience. Entertaining and learning Accelerate the strategic layout of second and third tier cities Now we have to provide diversified products and services in the country with the concept of “education and funâ€. As a high-end sales place for toys – traditional department stores, when a sigh is struggling, a new batch of shopping centers has quietly risen. According to the data of China's retail business media and big data platform Winner.com, in 2017, 504 new shopping malls were opened in the country, with a total volume of over 46 million m2, and the number of operations opened a record high. The new shopping centers are mainly concentrated in the third- and fourth-tier cities. What is the child's format? Including children's amusement parks, children's dining, children's photography, children's education and other projects, with a strong "siphon effect", which means that a child may bring at least 1 or even 4 parents, regarded by the shopping center as a "winner." Among them, the children's theme amusement park presented in the form of “soft paradise + video game + retail†is also favored by shopping centers, creating a parent-child consumption complex integrating children's entertainment, education, clothing, daily necessities, culture and catering. , you can be in an absolute leading position in the competition. In 2018, it will further accelerate the strategic layout of domestic second- and third-tier cities, expand market share, enhance brand awareness and market share, and further lead the development trend of new retail models in the toy industry. Lip Balm,Fresh Lip Balm,Glossier Lip Balm,Natural Lip Balm Guangzhou Boxuanya Cosmetics Co., Ltd. , https://www.bxycosmetic.com
