Tearing off the "pseudo-intelligent" coat, how far is the smart home from us?

As early as 2014, domestic and foreign TMT enterprise giants tried water smart homes. Apple released the Home Kit smart home platform. Google bought the smart home company Nest for $3.2 billion. In China, the Internet companies represented by BAT actively created a smart life ecosystem.觊觎 觊觎 smart home this cake, and Haier and the United States and other companies use home appliances as a breakthrough point to accelerate the market layout... For a time, people think that the spring of smart home really came.

However, what is embarrassing is that the huge market gap and the negative reaction of the end consumer market are in a contradiction, and the number of products that consumers can call for is very few, so more and more people are constantly questioning. Sound, think that smart home is just a "pseudo-concept" born in the background of intelligent systems.

Image source: Sina home

Since the smart home market is seen as a blue ocean with unlimited gold and opportunities, there are no truly disruptive products and no leading companies in the industry. The reason for this is that in recent years, the development trend of the smart home industry can draw conclusions. The lack of interoperability standards, poor product experience, and high cost of trial and error have become the “blocking tiger” for its development.

As we all know, the current major smart home manufacturers are each operating, resulting in different types of products are not compatible, and can not achieve interconnection and interoperability. An industry insider who did not want to be named said: "A standard for determining the smart home industry is urgently needed, which is a crucial leading role for the domestic smart home industry."

On the other hand, practicality is the main driving force for consumers when they buy products. However, at present, most smart home products are mostly of the “invisible use” type, plus expensive prices, reflecting the reality that the penetration rate is extremely low. When visiting home shopping malls such as Jimei Furniture City, Chengwaicheng, and Real Home, Sina home reporters conducted random interviews with a number of consumers. These people generally believe that compared with smart home operations, the interaction design is not humanized and can be In terms of the functionality that is optional, there is nothing wrong with using ordinary homes. Some people also said that if the price can be lower, smart home products can still be considered, after all, it can really improve the quality and quality of life.

Image source: Sina home

Secondly, the foundation of smart home is technology application. Most home-made manufacturing companies are not technology-based companies. The high cost and difficulty of trial and error make many companies daunting, but they want to share a piece of cake before the smart home market breaks out. All kinds of contradictions finally show a situation that seems to be "a hundred flowers are released", but in fact, "external strength in the middle". In this regard, Wang Cheng, chairman of Xinting Xinfeng, said that smart home is not just a simple remote control for ordinary homes.

In addition, the recent Samsung Note 7 "explosive door" incident is undoubtedly a wake-up call for companies doing smart hardware products, it seems to be a signal to the smart home industry that "security should be above technology or shape."

Image source: Sina home

Stripping the "pseudo-intelligent" coat, how far is the smart home from us? Wu Chenxi, chairman of TATA Mumen, expressed his vision. "For smart homes, we feel that we are shouldering our shoulders. We have a long way to go. The impact of current smart home products on consumers in the short term is still weak. But in the future, it will be getting better and better. In the future, TATA wooden doors will continue to do intelligent research and development, but the mute, environmental protection and design sense are the key points,” Wu Chenxi said.

All in all, the problems in the entire smart home industry are not solved in the short term. It is necessary for the entire smart home industry to open up barriers and change from “single fight” to “bringing the group”. In this way, from the dilemma, smart homes are far from us?

(Text / Sina home Wang Tao)

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