Packaging design - all you need is a little brain hole

“What kind of shower head do you like?”

Figure 1 shows the packaging of the Hansgrohe shower head. The package features a unique window-opening design that visually displays the built-in shower head, which not only greatly enhances the consumer experience, but also allows consumers to directly feel the texture without having to take the shower head out of the package and understand the shower head. The design features, and the exposed shower head and the well-designed printed pattern on the outer packaging make up a smile that is very touching and very interesting. Through this fun packaging, consumers seem to be able to hear invitations from the product: "What kind of shower head do you like? You can come one!".

Velcro "is gone"?

Figure 2 shows the Velcro produced by Scotch. When such a package is hung on a supermarket shelf, it has a magical attraction to the consumer to take it off and open it, and the consumer understands that it is just a visual trick when opening the package, because 5 volumes The Velcro is neatly arranged in the package. Although this trick "spoofs" the eyes of consumers, it is definitely a wonderful packaging design that not only attracts the attention of consumers, but also subtly conveys the characteristics of the packaging products, that is, the Velcro itself is also used. invisible. How can such a packaging design be unpopular?

Cut out the delicious "pencil"

Parmesan cheese pencil? Listening makes people drool. The strange product shown in Figure 3 is a pencil-shaped Parmesan cheese with a special “pencil” that can be cut like a pencil to make a roll of cheese. It is very convenient to eat. Amazingly, the “pencil” refills turned out to be seasonings, truffles, pesto and chilli, which can be paired with different foods, and the three-color seasonings are very pleasing. It is worth mentioning that the back of the product packaging is also intimately printed with the recommended amount of food for different cooking methods and the number of people to eat, so that consumers can see at a glance.

Jeans or packaging?

Traditional jeans are usually packaged in carton, and the Mustang jeans shown in Figure 4 are turned into a solid package, and the carton package becomes a "package." This packaging idea is not intended to express jeans as an outer packaging, but to find another way to explain to consumers the superior quality of Mustang jeans beyond imagination. Because traditional carton packs are easily worn during transportation due to harsh transportation environments, and if jeans can be used as a shipping package without wear, it is enough to prove that the quality is trustworthy.

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