Nonwovens industry faces opportunities and challenges
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In recent years, various types of sanitary products closely related to people’s lives, such as women's sanitary napkins, baby diapers (trousers), adult incontinence products, etc., have gradually formed a market structure of initial size, and the market penetration of production enterprises has gradually increased. Big. For the sanitary products consumer market, the amount of women's sanitary napkins still occupies a dominant position, and various types of women's sanitary napkins, such as straight-type, wing-protected, and pad-type, continue to emerge. According to statistics, in 1998, the consumption of women's sanitary napkins in China reached 27.5 billion pieces, the market penetration rate reached 44.7%, nearly 30 billion tablets in 1999; followed by baby diapers, the total annual consumption of 500 million tablets; for medical There are also more and more health products, and serialized medical products such as adult incontinence products and medical nursing pads are being used. The usage is increasing year by year.
The consumption rationalization of the choice of hygiene products is increasingly manifested in the following aspects:
Quality: People's trust in product quality becomes the primary factor in buying.
Price: In large cities and economically developed regions, the spending power is relatively strong and the impact of price factors is relatively small; in the vast rural market, consumers are particularly sensitive to the price of the product.
Brand: Well-known brands of sanitary products have a strong competitive advantage, and sales are also large. The health products market in China has formed a clear trend. The consumption of big cities and economically developed regions is dominated by brands, especially multinational brands, which monopolize the high-end consumer market.
The huge market potential of hygiene products has brought gratifying prospects to China's non-woven fabrics production enterprises. At the same time, it should also be soberly aware that in recent years, companies have launched more non-woven fabric production lines, competition has become fierce, and the quality of products has been uneven. Many companies can only compete at low prices, disrupt the market, and bring the industry Impact. In this kind of disorderly competition, in the end, only companies with strict product quality and strict management requirements can survive. After China's accession to the WTO, some of the major non-woven fabric companies in foreign countries will enter the Chinese market, which will have a huge impact on China's production companies. Therefore, each production company should pay more attention to the development of new products and the mastery of new processes, grasp the market, seize the opportunity, and form a scale.