Market Positioning - Focused Fire Promotion Business (3)

(4) The price positioning cannot be equivocal. The market strategy is called “Don`t Stuck in the middle”. You can only choose one and take the high-grade route or the low-cost cost-oriented route. The ups and downs will inevitably fail. The survey found that nearly 80% of the companies had failed because they were ups and downs and failed to adhere to a complete price strategy. Low-grade cost-oriented only continuously replaces the products on the market with low prices, while the high-end price line must continue to innovate to meet new market needs in order to maintain business. Like the past, green food was a very expensive product, and now it is forming a new market standard. From the premium market, creating a wide mass market, mass production reduces the price, and this process will take some time to allow customers to gradually accept it.

(E) When the price is positioned in the market, we also need to consider Market Imperfection, Convenience Shopping, Impulse Market and Loyalty Customer Market. Due to the incomplete operation of the market, messages cannot be issued in real time, resulting in different prices in the market. The reason is that the seller failed to obtain the latest information when shopping, so some old functional products do not have to cut prices quickly. Conveniently, there are 71 convenience stores and similar four-hour shops in the market. As they provide 24 hours of service, they can obtain more expensive prices. Examples of impulsive shopping are women's beauty products, and prices are by no means important because of their good mood. The formation of the loyalty customer market is formed by the relationship between purchase habits and personal images. Therefore, under the adverse market, people still have patronage of over RMB 10,000.

In short, the high-end or low-end price strategy affects the use value concept, exchange value capability of the target customer group, the price affects the sales volume, and considers irrational factors such as the customer's impulsivity, preference, loyalty, and sometimes lack of market information. The decline in Hong Kong’s competitiveness today is due to the northward movement of industries, and the formation of a completely competitive market with the flow of transportation, technology and production resources, which has caused general prices to decline, that is, deflation.

Promotion

In this age of information, the market is driven by information. New information is more important than production technology and production capital. Therefore, new products need a new set of ideas and new systems to support, and market positioning and promotion must pay attention to:

(I) Promotion is a Moment of Truth. Customers like or dislike your product and they know it in real time. The so-called products understand words and walks, and promotion is the formation of a way to understand and walk.

(b) Focus market. When you find a customer and the customer is satisfied with the product, you will introduce it to others and form a user base. As the user base continues to repeat purchases, you learn to understand a unique approach to promotion.

(c) Delivering messages such as Citibank calling itself a bank that does not sleep because it first launched a teller machine; Yamaha calls itself a keyboard company because it launched its first electronic piano so you have to decide your market information And style.

(d) Promotion of business is to seriously deal with each complaint. Some experts believe that the failure to handle a complaint is tantamount to the loss of 20 customers. In other words, handling a complaint is equivalent to creating a new market. Therefore, the promotion of business is to handle complaints.

in conclusion

All walks of life are facing fierce competition from both home and abroad, but they have always been inseparable from price warfare, product function warfare, sales point warfare, and propaganda offensive warfare. The market positioning can pull a fierce commercial competition and allow competitors to concentrate on their own strengths, and to use them to explore the target customers in accordance with the conditions to achieve the benefits of buyers and sellers.