New Generation Digital Short Print Solutions
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Problems and Needs In the current Chinese printing market, traditional printing methods also occupy a certain position. However, traditional printing has become increasingly unsuited to the development of the times. This is determined by the inherent disadvantages of traditional printing methods: Traditional printing quality has unstable effects and low reliability. The proofing machine used in traditional printing is used to manually perform the ink and adjustment pressure, the printing effect is unstable, and the reliability is poor. The traditional printing process is complicated and the production cycle is long. The process flow used in traditional printing is from document input, graphic scanning to final printing, and the middle tenses need to go through layout, publishing, photocopying, film processing, imposition, PS printing, PS plate washing, and punching. Long cycle. Traditional printing adds more equipment and investment costs. Taking the proofing during the printing process as an example, if two sets of four-color proofing are completed within one hour, the investment in traditional equipment requires four sets of proofing machines, supporting printing and printing equipment, plus the required staff and considerable The investment of the factory building is about RMB 2 million, which is a big investment for SMEs.
It can be seen that traditional printing methods are not suitable for the increasingly flexible printing needs of today's enterprises. At present, the company's CI, VI handbook has become an essential and important part of the company's business. The demand for corporate publicity materials, industry bids, and personalized prints has increased. However, the number of printed products is small, the time is short, the changes are fast, and the quality is high. At the same time, prepress printing is the only way for prepress customers to see samples. , Enterprises have also increasingly valued the time and cost of proofing. In general, companies need a new type of printing solution that is flexible in application, convenient in proofing, saves time and space, and saves costs.
Solution Hewlett-Packard Co., Ltd., a world-renowned provider of computing and imaging solutions, has always been an absolute leader in the field of printing. It has a unique ability to predict and analyze the market. HP is good at discovering the market, good at understanding the needs of users, and tailoring the most suitable printing product solutions for users. HP saw that traditional printing could not meet the company's growing printing needs and launched the 8550 digital short-run printing system that best suited corporate office needs.
The system can realize one-off printing, no filming, and great flexibility, which not only saves output time, but also saves expenses; it also has a high-precision output of 2400dpi, so that customers are satisfied with the quality but also improve the efficiency; With excellent reducibility, the system can easily complete the production of CI and VI manuals. Through this system, customers can output proofs at any time, and the color is closer to print. It can be said that HP 8505 digital short-run printing system pioneered the popularity of personalized printing, it is not affected by time, place, equipment, in variable data printing, instant printing, a small amount of multi-page printing and personalized printing The advantages exhibited in printing and other aspects are all unmatched by traditional printing.
At present, HP 8550 digital short-run printing system is mainly composed of three kinds of equipment configuration programs: First, the PC program, by the digital camera, scanner, PC computer, hp 8550dn printer, stuffy cut, hot stamping machine and other components, the product price of 120,000 yuan Left and right; Second, the Apple program, consisting of digital cameras, scanners, Apple computers, hp 8550dn printers, carrier knives, laminators, binding machines, boring, bronzing machines and other components, the product price is about 150,000 yuan; third is multi-platform The program consists of digital cameras, scanners, PC computers*2, hp 8550dn printers, carrier knives, laminators, binding machines, boring machines, hot stamping machines, hubs, etc. The product price is about 190,000 yuan.
In these solutions, the choice of equipment mainly considers the following factors: printing quality, whether it is possible to automatically print on both sides, whether there is a large capacity input/output tray, and whether the print can be post-processed. Currently, the hp color LasetJet 8550 is the only one that is best suited for short-run printing. It can be said that the most important part of the HP 8550 digital short-run printing system is the hp Color Laserjet 8550 series color laser printer. It not only has excellent print quality, superior performance, reliability and low cost of purchase, but is particularly suitable for this type of program. Because it can adapt to a variety of operating platforms (MAC and PC) and software, and its hardware comes with the latest Postscript3 RIP, so its flexibility and diversity to do its job. With its high-speed transmission and printing speed, customers can get sophisticated printed products in a shorter time. The hp Colorlaserjet 8550 printer uses HP's unique oil-free printing to provide customers with the benefits of post-processing (bronzing, laminating, stamping, etc.).
Advantages of the Solution The HP color digital short-run printing system includes the production and binding equipment for the input of printed content, design printing and squeezing, bronzing, and lamination. Short prints using the HP Color Digital Short Print System can be used to maximize the proximity of traditional print effects. Compared to traditional printing equipment or other companies' short-run printing solutions, HP's color digital short-run printing system has the following unique features:
Less equipment investment The biggest difference between HP color digital short-run printing system and the traditional one is that it does not need to be plate-making, and can be printed directly from the computer to the laser printer, eliminating the need for film output, plate making, and printing, etc. in traditional printing, thus eliminating the need for There are many devices that must be equipped in traditional printing. The Hp Color LaserJet 8550 series color laser printer is the main equipment in the HP color digital short-run printing system, with an investment of less than RMB 100,000. Other devices in the system can choose different configurations depending on the size of the production and the manufacturing process.
Flexible system configuration Depending on the size of the production volume and the ownership of the funds, the user can select a single computer with a single printing device or multiple computers with multiple printing devices. Δ Small floor space A room of about 15 square meters can satisfy basic production needs.
Small Staffing Only 3-6 people can complete all the work of a short-run printing center.
Easy to operate The user interface is designed to be both easy to learn and easy to use, whether it is an Apple or PC environment.
Short production cycle The system does not require plate making and direct printing. For the general complexity of color prints (16K), from the design layout to printing, two or three hours can be completed.
Low production costs As a short-run printing cost calculation, compared with the traditional printing process, the production cost is greatly reduced. In design applications, it can save more than 50% cost compared to color inkjet printers.
Technologically advanced color digital proofing technology has matured, color digital short-run printing is a must for short-run printing, and the HP 8550 digital short-run printing system has stable performance, high quality of printed products, no oil feeling, and can be best protected User investment.
Investment income Investment means return. This is the ultimate precondition for investors to value and re-development. For users, Hewlett-Packard Co. is responsible to users. It not only provides complete solutions, but also provides program manuals, user questions, and complete after-sales service system. Hewlett-Packard tailor-made for the user a variety of service programs, and the user signed A variety of service contracts will be set up to allow users to be assured and caring after purchase, and to better protect the investment of users. Allowing users to choose which type of HP system configuration solutions, it has a good investment income and development prospects.
First of all, Mac and PC programs can achieve early profitability due to low investment, but due to scale and software adaptability, investors and customer groups can only be limited to such areas as community service and small and medium-sized urban areas. The multi-platform configuration scheme is relatively large in investment and requires high quality personnel, so it can form economies of scale in a relatively short period of time. With its high production efficiency and adaptability, the added value of products is relatively high, and it has the strongest vitality in the market competition and the highest return on investment. Of course, successful advertising is also an important guarantee for high profits.
The use of HP color digital short-run printing system, high quality printing, low cost, can create higher economic efficiency. The printing cost can be adapted to any configuration scheme. The specific content is as follows: The single-sheet cost takes A4 as an example, the coverage rate is 20%, the market price is about 4 yuan, the cost is about 1.5 yuan, and the profit accounts for more than 50%. If the daily average flow rate is 1,500 yuan and the gross profit is about 1,000 yuan, it is estimated that the entire investment should be recovered within a year or so. At present, the society is increasingly demanding for short-run printing. Therefore, investing in HP's color digital short-run printing is an ideal choice. For investors, buying something is a sure thing to do. Hewlett-Packard's complete system and complete customer experience provide a solid guarantee for the user’s return on investment.
The application prospect of the program In the HP 8550 digital short print system configuration scheme, the independent PC and Mac programs are the simplest, and the investment is minimal. There is no problem for users who are small in investment and require fast print capabilities. The medium-scale multi-platform solution supports multi-platform operation capabilities with the hp Color Laserjet 8550 series color laser printer, allowing two computers to share prints, which improves productivity.
For those who want to set up a digital short-run printing center and have a PC and a Mac at the same time, the configuration scheme for multi-platform shared printing via a network hub is naturally the only choice. It can adapt to any format of software, and it can also accept any data carrier brought by the customer. Plus scanners and digital cameras and other peripherals and post-processing equipment. Both flexibility and productivity and adaptability are competitive.
The HP color digital short-run printing system is not just about a product, but looks at the future of the entire short-run printing industry, providing all users who are interested in short-run printing an HP series of high-end printers and other finishing equipment. Best match program, and market and profit assessment. The program can help users make the right choices in the fierce market competition, and can further develop their potential market, obtain higher profit returns, enable users to quickly mature and develop, and bring users benefits and The efficiency of HP's digital short-run printing solutions will certainly have a bright future.