Look at Coopera's "E-commerce exclusive" packaging design

According to market research, 60% of consumers said that the product packaging design has the most direct impact on the final purchase. In particular, when shopping through e-commerce channels, due to the inability to directly contact the product, the marketing role of its packaging will become more apparent. Therefore, the cosmetics sales of the e-commerce channel and the packaging design of the product are critical. In the era of e-commerce, cosmetic packaging design mainly has the following three characteristics.

(1) Targeted. For 30-year-old women and 40-year-old women, there are significant differences in their appreciation of colors and patterns. Therefore, the product packaging design must take into account the psychological characteristics of consumers of different ages.

(2) Reference products. After studying the packaging design of similar competitive products, we must establish and strengthen the design differences on our own packaging so that the products have different characteristics.

(3) Marketing. Packaging has the role of a silent salesman, so packaging design must not only increase the added value of the product, but also meet the material and spiritual needs of consumers. In particular, the packaging design of cosmetics should be constantly changing in style and popular and fashionable to win the favor of consumers.

Many cosmetics sold on the Internet, especially for young consumer groups, brand owners will launch "E-commerce exclusive supply" products. In addition to the function of protecting the interior products, the packaging of these products must be more innovative, attractive and eye-catching. , Inspire consumers' desire to buy. For example, we use the representative products of our company's Co., Ltd. as the example. The early and late water bottle series packaging of our company's representative product is used as an example. The early and late water packaging designs in the old version are relatively simple. The dual pump head model and dual-use bottle are more convenient and practical. This design was very popular many years ago. .

However, with the development of e-commerce sales model and the rejuvenation of consumer groups, the requirements for product packaging design have also evolved from pure practicality to practicality and appearance. Therefore, our company specially invited Mr. Jiang Youbai, a famous Taiwanese designer, to create a new packaging for the Cocoon Series of Cocoon for the morning and evening. The new version of the morning and evening water packaging divides the old version of the morning and evening water packaging into two, which is in line with the core concept of "early nursing, late nourishing" products.

In addition, the morning and evening water of Po Laiya is derived from the beautiful legend of Mermaid princess. The curve of the newly packaged soft inclined bottle looks like a princess's elegant skirt, and it resembles the swirling dance of deep-sea mermaids. There is a distinction between “early” and “late”. There is also the wholeness of "time sharing care", which brings "one face and two sides" of Zen. The newly-packaged Coriette's early and late aquatic products immediately became popular with consumers and brought beauty-loving new aesthetic pleasures to beauty-loving women.

With the rapid development of e-commerce, packaging design that can achieve cost savings, ensure packaging effects, and provide consumers with a unique experience is the trend of cosmetic packaging. Of course, when designing, it is also necessary to comprehensively consider the product type and the achievability of the printing process, and comprehensively analyze and create better packaging.