How to identify the watch?

1. The back cover of a watch case is one of the most important areas to examine when determining the authenticity of a watch, especially for men's watches. On an original watch, the back cover typically features a series of English letters and markings that indicate the brand name, country of origin, whether it's all-steel or semi-steel, and its waterproof, anti-magnetic, or shock-resistant properties. These engravings are usually clear, precise, and often include the brand’s trademark or logo. Additionally, there may be numbers engraved on the back cover, which serve as identifiers for the movement and casing. Counterfeit watches, on the other hand, often have blurry, poorly defined engravings. Original watches usually come with a protective film over the back cover, and after removing this film, you might find a green "plum" label underneath. Watches made in Switzerland, particularly gold-plated ones, often have a small engraving on the opposite side of the spring-loaded lever, such as "PLAQUEG10," indicating that the case is gold-plated at 10 microns. Fake watches rarely have these details, and many use materials like titanium nitride to mimic a gold finish.

2. The dial is another key area to check for authenticity. Japanese-made watches often have a small line of numbers printed on the bottom of the dial, indicating the movement and plate number. Counterfeit dials usually lack these details. Some Swiss-made luxury brands, like Patek Philippe or IWC, feature specific markings on their dials. For example, the Airmaster men's watch from a well-known brand has the word "TITOFLEX" printed in red on the lower part of the dial, along with a glass or metal diamond. British brands like Nomos often print "STARJEWEIS" on the bottom of the dial. Fake watches typically don’t have these markings. Although some counterfeits try to imitate "Swiss WISSMOVT" or "SHOCKPROOF" on the dial, they often show flaws such as misaligned inserts, unclear engravings, loose inlays, scratches, discoloration, or uneven luminescent material. The night-out (luminescence) on fake dials is often larger, uneven, or inconsistent in color. Some counterfeit watches with date and week calendars also show issues like tilted calendar dials, plastic components, or Chinese characters where English should be, or incorrectly placed numbers and letters.

3. When examining the watch face, fake watches often have rough or fuzzy engravings, or even incorrect text like "100% W ~ P." Some all-steel watches may use a semi-steel case instead of genuine stainless steel.

Common English markings found on authentic watches include:

  • WATER RESISTANT – Water resistant
  • WATERPROOF – Waterproof
  • ANTIMAGNETIC – Anti-magnetic
  • ALL STAINLESS STEEL – All-stainless steel case
  • STAINLESS STEEL BACK – Semi-steel case
  • SWISS MADE – Made in Switzerland
  • JAPAN MADE – Made in Japan
  • INCABLOC – Incabloc shock absorber system
  • PLAQUE G10 – 10-micron gold plating
  • AUTOMATIC – Automatic watch
  • JEWELS – Number of jewels in the movement
These markings are not only functional but also serve as indicators of quality and authenticity. Paying close attention to them can help distinguish between a genuine timepiece and a counterfeit.

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