Future POS breaks into a butterfly without card payment will become a future trend
The Internet + storm has set off a new wave of O2O, for which 60 million merchants are looking forward to new changes. It is said that in the industrial history of the 20th century, the invention of the pos machine was almost a milestone event. It has contributed to the development of global bank card systems and POS networks, and has become the runway for credit cards. We all know that POS is an important part of the transaction between people and merchants. Today, when the cash payment moves to electronic payment, the mobile Internet makes people's distance away from physical measurement, interacting in different dimensions, a new generation. The means of electronic payment catalyzed the intelligent transformation of people's livelihood. Mobile payment, like a drizzle, penetrated into the soil of traditional commerce and took root, so that the traditional bank card POS on the merchant's checkout counter was caught off guard. Yes, the cashier revolutionary moment has arrived. Internet POS's great sailing era Wittgenstein said that the world is the sum of facts, not the sum of things. POS does not stop at payment, the combination of the Internet and POS, so that the smart pos is out of the essence of the traditional POS, and can even be said to "escape" its "lace machine" essence. Today's POS intelligence will be the starting point for smart cashiers in the future. At the recent global payment forum, Wu Yi, general manager of WeChat Payments, said: WeChat payment and WeChat public account have gradually formed an ecosystem and will continue to promote marketing. More importantly, let the shops get more long-term value management methods. Smart POS has built the foundation platform of the “payment + marketing†ecosystem. As the CEO of smart micro-POS research and development company, Sui Kai, the intelligent POS machine not only can greatly improve the management efficiency, but more importantly, it is the link with the Internet. Now it is in the period of change of the store business operation. The industry in the central era is also undergoing restructuring. Internet POS can do more than just card voucher marketing and big data management for merchants. More precisely, it provides merchants with a complete set of online and offline solutions. Li Yan, head of the Internet POS startup "Wang POS", said that the POS needs to be redefined and the rules need to be rebuilt. POS in the Internet era will not be “single†in bank card collection, a new generation of POS companies linked with consumers, linking merchants' inventory and supply to the Internet as a key node for these two important connections, POS Will not die, only get evolution and new life. The traditional third-party payment companies are also looking for new opportunities. Since the tightening of the acquiring business policy in 2014, it is no longer possible to rely on the bank card rate as the main income to become the top priority of all organizations, fast money, Epro payment, Remittance is trying to diversify its business. The “POS loan†based on the traditional POS merchant transaction flow should be born. These large payment companies provide credit services to merchants based on the mining of business data. If there is no large merchant group, can't you do POS loan business? The unified platform solution of Internet POS and its background allows small and medium-sized acquiring companies to overcome this barrier. Through unified business information integration, multi-dimensional data mining can enable small and medium-sized acquiring companies. Clearly and quickly find the applicable groups, on the one hand, it can provide credit support services, on the other hand, it can provide personalized customized solutions for marketing and discount card vouchers according to the types of merchants, assist merchants to establish consumer group ties, and further increase trading volume and battalion. Received. O2O and mobile payment promote each other Whether mobile payment promotes O2O or O2O promotes mobile payment, we will all expect this intelligent change. The constant innovation of Alipay and WeChat payment allows merchants to enjoy the benefits of Internet+, and smart payment terminals can benefit 60 million domestic Merchants, cultivate each merchant to become the beneficiary of the O2O era. In the new era, we don't rely on cards. In the future, we can say goodbye to cards. With the combination of cardless payment and Internet payment, intelligent cashiers will make a new chapter in future life payments.
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Under the influence of Alipay's double-day 12-day squadron's strong push and WeChat service payment day, the bank card collection group, which has been in business for more than 10 years, began to be armed with Internet. People enjoy the excellent experience of no card payment. The fast fashion of Alipay and WeChat payment has become the standard for a new generation of young people. Merchants are more willing to use multi-channel cashiers to meet the increasingly diversified payment methods, so that they will not let go of every customer and Every business, and unexpected user data benefits. 