Four different levels of sticker printing


Guidance: The level of the printing plant level is not necessarily proportional to the economic benefits it receives, but depends on the needs of different levels of the market and the management of the printing house.

China's self-adhesive label printing enterprises can be roughly divided into four categories or four levels according to their different geographical scopes, types of end customers, application scope of labels, level of hardware equipment, and actual situation of software technology. : Primary level, intermediate level, intermediate level and advanced level. Different levels have their own characteristics and customer base.

It is worth mentioning that the level of the printing plant is not necessarily proportional to the economic benefits it receives, but depends on the needs of different levels of the market and the management of the printing house.

First, the primary level label product features

The characteristics of the label products of the primary sticker printing factory are that the layout is simple, generally based on simple lines, texts and forms, and also has a small number of color dots and small area solid printing. The user's printing quality requirements for the label product are not high, and there is no strict standard. In addition, another feature of this type of tag is its large quantity and single variety.

1, the basic user

The primary end-users of primary sticker printers are industries that use VIP (variable information printing) labels such as supermarkets, stores, electronics, warehouse management, daily chemicals and pharmaceuticals. These customers generally need to print the finished label twice (or handwritten), such as the name and price on the electronic scale before the label used in the supermarket; the price is printed on the label surface and pasted in the store with a price gun. Surface; use a barcode printer to randomly print product information to blank labels, such as production date, product serial number, etc. Other customers are companies that use simple color labels and do not require high levels of label printing. Therefore, such label products are simple in structure and easy to process.

2, application materials

Matte paper-based materials, such as thermal paper, thermal transfer paper, matte paper with (no) coating, and a small amount of coated paper, mirror paper. The film is mainly made of matt silver PET material, and a small amount of BOPP, PVC and so on.

Second, the intermediate level label product features

In addition to labeling products that can be processed by junior companies, intermediate-level printing houses can also process more complex label products, including color printing based on dot overprinting, and such products are mainstream products. Customers have certain requirements on product quality, such as the hue of batch products, the indexing precision between groups of colors, and the same color density in batch production.

1, the basic user

The pharmaceutical industry, the general cosmetics industry and the daily chemical industry, among which the label products of the pharmaceutical industry are the focus. Because of the characteristics of the medical label, it is the business that the intermediate level label printing plant can undertake due to its equipment capabilities and technical level. Another feature of the mid-level label printing industry is the relatively complex customer range, both short-run and long-run.

2, application materials

In order to meet the requirements of the label structure, intermediate label companies should use materials with good smoothness and high coating strength to adapt to the process characteristics of color dots and large-area solid printing. Coated coated paper and mirror coated paper are the most commonly used materials, and a small amount of thin film materials such as PE, PP, and PET are also commonly used materials for intermediate-level label customers. Similarly, the types of materials used by mid-level label customers are complex and the quantity is uncertain.

Third, the middle and high level of the label product features

Color printing labels can be used for on-line UV glazing, rotary bronzing, label adhesive surface printing, round die cutting and other processes. The label structure is more complicated, and because of the large number of printing stations, one color can be printed at multiple stations, which greatly improves the label quality. Customers have strict requirements on the quality of the label's printing and processing, including the correct selection of materials, print hue, registration and die cutting accuracy. Due to the complexity of the label processing process, it is difficult for a printer without similar equipment to process the same label product, so that the processed label color has certain anti-counterfeiting characteristics.

1, user group

It is mainly engaged in the medium and high-end cosmetics and lubricants industry, including a small number of high-end labels in the daily chemical, pharmaceutical and food industries. The number of such label products is generally large, and the order is relatively stable.

2, application materials

It is mainly made of high-grade paper materials, and the rest is film materials. Paper-based materials include mirror coated paper and coated paper, and film materials are mainly PE materials and some FscClea r and Prima x (a patented products of Avery). All materials used are high-grade materials, and only good materials can be used to print good products.

Fourth, the advanced level

At this level of printing, there are only a limited number of domestic companies, and they are all foreign-funded enterprises. They bring the most advanced equipment, technology and technology from the world to China. This type of printing factory can process all kinds of the most advanced high-end labels popular in foreign countries. The printing quality of labels is no different from that of similar products in developed countries.

1, label features

Label graphics can be printed on a label using different printing methods according to different requirements, such as printing by combination printing, such as embossing plus screen, flexo plus screen, offset printing and screen. These labels fully reflect the characteristics of various printing methods, such as solid, line, negative or base color, etc., after screen printing with ink layer, while the color dot portion uses high resolution embossing, flexo printing or offset printing. The composite printing makes the label three-dimensional, improves the printing quality, and also makes the label product an anti-counterfeit label. Due to the many functions of the equipment, the label can be processed into various forms, such as multi-layered labels after being composited, and become a special label for partial hiding after double-sided die-cutting, and become a two-color label after film printing. These characteristics are not processed by general printing manufacturers.

2, user group

Mainly known as large international companies. Because the labels of these companies were previously processed overseas, they must be processed by these high-level printing plants after they are transferred to China. Other domestic customers are large companies with special requirements for label construction, as these labels are generally incapable of processing by the printing house. The basic customer base is similar to the middle and high level, but the quality and difficulty of printing the label itself is much higher than the general label.

3, application materials

High-end film and paper materials are about 50% cheaper, and the material types are basically similar to those used by mid- to high-level customers. Such printers generally have their own material testing equipment, so there are strict requirements on the quality of the materials to avoid printing quality problems due to defects in materials.

The above four levels of self-adhesive label printing are comprehensively introduced. In fact, these four levels are intertwined and connected to each other, and the boundaries between them are blurred.

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