Domino Launches Omni-directional Tracking System

Recently, Domino has launched the Domino Omni-directional Tracking and Positioning System to address the management problems faced by most companies.

With the expansion and growth of business scale and business, improving the operational efficiency of enterprises is a serious problem that most corporate decision makers currently face. The traditional sales channel management model has been increasingly difficult to adapt to the ever-changing market environment, and the disadvantages of traditional models in terms of efficiency, cost, and controllability are increasingly prominent. In the market operation activities, due to the differences in the interests of distributors and the sales methods, the sales management will often cause great trouble and confusion to the manufacturers. To this end, Domino launched an "omni-directional tracking and positioning" system as an effective tool for anti-counterfeiting and sales functions to help companies manage sales channels efficiently.

It is reported that Domino's "full-range tracking and positioning" system can give each product's small package, medium package and large box package (or stacked package) seemingly random but associated coded printing logos. In addition, since the outermost bar code encoding is easy to read, easy to record, and corresponds to the sales management information, the function of uniquely associating the code of each product with the region to be sold can be realized. In this way, the phone number, text message, and network query can be performed on any of the coded logos on the small package. The system can automatically feedback the sales area information and production information of the product so as to monitor whether the sales policy is faithfully and correctly performed.

In this way, we can successfully overcome the waste caused by the traditional direct printing of “XX regional sales” and the uncontrollable shortcomings of production. We can also hand over the database of code formation results to the sales department for long-term market regulation and management. The company strictly supervises and controls the orderly flow of key commodities in the distribution network, improves the company's channel management level, and reduces and avoids channel risks. At the same time, according to the record of the query, some valuable market information can be obtained. The manufacturer can make a chart of the market sales situation based on these data, analyze the market conditions, and grasp the market dynamics in a timely manner.

Domino's "omni-directional tracking and positioning" system can provide effective monitoring means to ensure the correct implementation of the company's product sales policies, so that companies can avoid the loss of profits caused by the phenomenon of stock-picking in marketing activities.

With regard to the current fierce market competition and the increasingly complex technology, Henrik Lundsgaard, president of Domino’s Asia Pacific region, told PD China (Packaging Expo): “We need to be in various fields including technologies, services and solutions, industry standards and human resources. In areas such as maintaining its own leadership and expanding business space."

Since Domino entered China officially on November 1, 1995, its market share in China's inkjet market has been as high as 30%, and it has been maintained so far. Customers in China include Hongyeye, Wahaha, Shide, Sony, Foxconn, and Jinde. Well-known company.

Source: Packaging Digest China