Counting the changes in the 2015 Internet smart POS market
The mobile payment battlefield in 2015 is a climax. Among them, at the C-end, WeChat Pay and Alipay Online smashed the city and pushed various subsidies to seize the market. After that, UnionPay announced cooperation with Apple, Samsung and other mobile phone brands at the end of the year. NFC “Flash Pay†sprang up, LG, Huawei, ZTE, etc. Mobile phone manufacturers have also joined the battle. The major giants are working together, and the mobile payment C-end market has been fully erupted, which will definitely force the upgrade of the B-end market. However, does this mean that this is a new blue ocean market? That may not be! Looking back at the upcoming 2015, the following are the three forces in the B-end market of mobile payments. The intelligent POS has been upgraded based on the traditional POS. It not only supports the collection of multiple mobile payment methods, but also provides various store consumption services such as card voucher marketing, order processing, order queuing, and data platform. This kind of brand specializing in the production and operation of intelligent POS, from concept to product, from research and development to promotion, is very Internet-like, such as the earliest R&D and listing of the Palm Smart POS. They have taken advantage of the first-mover advantage, functional advantage and resource advantage to become the power of the rapid rise and development of the mobile payment B-end market. Professional smart POS has these characteristics: they are the market pioneers, first entered the market, gaining the advantage in market development, establishing industry barriers with user groups and big data; being an Internet developer, developing products with Internet thinking, device functions and The platform system is more suitable for the mobile Internet trend, so it can better solve the business pain points of the merchants; it is the technology leader, the longest time in the development of intelligent POS, and the most patent application, so it is most recognized by the merchants in terms of technical security and compatibility. . 2. Traditional POS transformation vendors The rise of smart POS has brought huge impact on traditional POS. Traditional POS vendors have also transformed and followed up on R&D and promotion of smart POS products. Such smart POS practitioners can be called traditional POS transformation vendors. Traditional POS transformation vendors have great strength in hardware, but lack of Internet genes, and lack of strength in the development of software systems. Therefore, they generally choose to cooperate with third-party payment companies to combine them with each other. The typical POS transformation manufacturer is the New World. It cooperates with third-party payment companies such as Lakara and Quick Money, and uses its own strength in machine tool manufacturing and the advantages of third-party payment companies in system development. product. However, traditional POS transformation vendors are now suffering. First, the time rush into the smart POS field is facing great pressure on industrial chain adjustment, technology accumulation and market promotion. Second, POS transformation vendors only provide hardware tools. The outlook for the profit model of OEM production is still unclear. In addition to diversification, the profit margin of smart POS is generally considered to be in customized value-added services and big data mining, while the profit margin on hardware tools is not large. Traditional POS transformation vendors only provide hardware tools in software system development. Relying on third-party payment companies is undoubtedly at a disadvantage in the industry chain. 3, scan code gun, scan code, etc. There is also a class of products that can support QR code scan payment, which is sought after by the market, such as scanning code guns and scanners. The products of the scanning code equipment manufacturers only support simple Alipay or WeChat payment, the platform system is simple or even no platform system; there is no online marketing function, which can not help the merchants to conduct online and offline mutual flow, lack of data analysis and mining functions, no Conducive to collection reconciliation. Even so, because of its low cost and ease of operation, it is used in a small number of small businesses or small-scale small-scale operations. What we may be more common is the scan code gun connected to the checkout counter in the convenience store, or some small shops have installed a sweeping dock on the basis of the original mobile phone and the traditional POS machine. Therefore, the current overall pattern of B-end industry for mobile payment is: professional intelligent POS vendors occupy a dominant position, with first-mover advantage in market, function and technology; traditional POS transformation vendors with strong hardware strength but lack of software development strength It constitutes the second echelon; the scanning code equipment manufacturers with single function, weak technology but low cost and simple operation have a certain user group in small and micro enterprises. Resigning the old and welcoming the new, with the fierce competition in the mobile payment B-end product market, which products are more likely to be eliminated in the new year? 1. Undoubtedly, the first to be eliminated is the traditional POS. The traditional POS function only supports the UnionPay card, which cannot match the trend of mobile payment, and will be abandoned by the merchants first. Su Kai, CEO of Palm Smart POS, predicted that “traditional POS will eventually die out†as early as September 2014. Coincidentally, in December this year, Lakala’s chairman Sun Taoran also stated at the new product launch conference that “traditional POS will be Disappeared within the next three years." 2, the lack of Internet thinking operation of the collection products: such as those simple scanning equipment, although in the short term can solve the collection problem, but limited by the low technical content, can not provide the Internet era business needs of the business needs, will gradually lose market. In this regard, some traditional POSs that have just started to “smart transformation†are equally worrying. If you only add a function of scanning code payment, what is the “smart†content of such “smart products� In order to achieve sustainable development, products must be able to cut the pain point of the B-end market, integrate all the demand functions, and help merchants truly realize the operation of Internet and big data. 3. Products with weak market channel network: The promotion of B-end products requires a sales team with strong ability to push, not only to seize the merchant market, but also to establish a market channel for rapidly laying products. At present, those professional intelligent POS cultivating markets have more than two years, and most of the transformed POS agents and teams have been harvested. The market advantage is particularly obvious. Recently, several well-known payment institutions have bundled intelligent POS promotion, and they have long been in the market. Advantages, and the situation is embarrassing, that is, those small brand manufacturers that follow the market, it is inevitable that due to the lack of user volume and fragile sales channels. 4. Products that lack strong financial support: The B-end products have high functional requirements and long sales cycles, so they require a lot of capital investment in product development and market operations. Therefore, those enterprises and products with low capital reserve values ​​will be more financially difficult, and it will be difficult to maintain and expand the scale in the coming year, and will face greater elimination pressure. They may be start-ups that can't complete a new round of financing in the past six months, or they may be small vendors that have no other big backs and struggle alone. Most blow dryers intended for home use have a DC or an AC motor. AC motors reduce noise output, making them a quiet option for early morning or late night hair-styling. If you live with someone else in cramped quarters, look for these quiet-running hair dryers. DC motors, on the other hand, are lighter in weight than AC motors and make it easier to blow dry longer hair without arm fatigue. Hair Blower,Salon Hair Dryer,Dc Motor Hair Dryer,Supersonic Hair Dryer Ningbo Meirou Electric Appliance Co.,Ltd. , https://www.mrhairstraightener.com
1, professional intelligence pos 
