Analysis of Status Quo of Sports Equipment Manufacturing Industry in Ningbo City
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Analysis on Current Situation of Sports Goods Manufacturing Industry in Ningbo City . 2004 Ningbo Sporting Goods Manufacturing Industry Key Indicators (Unit: 100 million yuan) Industry Category Gross Value Added Value Apparel, Shoes, Hosiery, Hats Manufacturing Sports Textbooks, Utensil Manufacturing Industry Sports Nutritional Drinks Manufacturing Sports Venue Investment, Unit Size Small-scale, private capital dominated survey results show that: Ningbo City, the size of sporting goods production units mainly in medium and small. This constitutes a private capital plays a leading role in the development of sportswear manufacturing in Ningbo. The flexible and diversified sales methods and the initial formation of the market system in Ningbo sporting goods have formed a professional ethnic group. In the production process, a professional division and collaboration system has been formed. In recent years, with the continuous development of the Internet, changes in the past rely solely on middlemen and related import and export companies to distribute business or take orders to do business, and they can directly negotiate with foreign businessmen on the Internet to establish a good business relationship. For example, Ningbo Wei Ke Bo Sporting Goods Co., Ltd., through the Internet, produces 40% of sports balls sold through online orders. According to previous survey results, although nearly half of the company's products are mainly exported to foreign countries, processing and exporting to foreign countries contributes to the foreign trade economy of Ningbo. However, the quality of the products produced by sports equipment manufacturers in the city is generally different, and the product positioning is also relatively low. Some labor-intensive individual units and some small-scale enterprises, mainly semi-mechanized, are not mature enough in market competition, and their product quality is not high enough. High, companies are not on the scale. Taking into account the majority of sports manufacturing units, the main sports manufacturing industry is not much, lack of leading companies. The city's concepts and concepts in this area are obviously lagging behind. Companies are striving to change the current factors that are not conducive to the development of Ningbo sporting goods industry, so as to increase the competitiveness of Ningbo sporting goods in the high-end product areas and domestic and international enterprises, and to seize the company’s Competitiveness, occupy domestic and international markets. The Characteristics of Sports Product Manufacturing Cluster in Ningbo City .