The least complete set of furniture: why the solid wood slabs are not sold

The American behavioral economist Dan Ereli found that the more labor (emotion) invested, the easier it is to overestimate the value of the item. He called this phenomenon the "The Ikea effect." When people buy IKEA furniture, it takes a lot of effort to get it home when they get home. When you see the furniture assembled by yourself, you will love more furniture than the same quality.

This effect is reminiscent of a psychology teacher who once asked how to make a person who has no feeling for you like you. One way is to use this reason to let this person do more for you only when you like someone. Things, over time, his knowledge and behavior are biased. When he can't find a reason to explain his behavior, he will adjust his own perception that he should like you, and will pay so much for you. For example, love can also be changed by man. This theory is similar to the "IKEA effect", but it is a pair of people and a pair of things.

This extraordinary effort will make people aware of the bias in the value of the item itself. The more you pay, the deeper your love.

There are often customers who are cumbersome about the bulkiness of solid wood slabs. The slabs of a few hundred kilograms of weight have to be moved back home, which does take a lot of effort. Although this kind of "tossing" requires a lot of time and effort, it can also make us in the middle of a mess, falling in love with the process of carrying and placing.

In addition, the slab combination also requires a lot of thoughts. From the material of the slab, to the bracket, to the chair stool, we need to choose according to our personal preferences and decoration style. It seems simple, but if we make up our minds When you want to buy a set, you will inevitably be uncertain, and you don’t know how to choose. This kind of mental effort is also a kind of effort, and the hard-earned emotions are poured into it, so that the purchased large board is more precious and beautiful. We choose a piece of furniture, not only for use, but also for the decoration style. What is more important and often overlooked is the emotional fit.

The labor we invest in is at the expense of loss of comfort. This kind of thing happened when we were young. When we were young, we didn't like to go to school. When the summer and winter came, we cheered, but when the holidays went to the middle and late stages, we often bored, but began to miss the time of school. Therefore, we must re-examine the concept of labor and leisure. The fact is that labor can often produce long-term satisfaction. All in all, if you want to enjoy more, it is worthwhile to do something more.

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