The division of labor in the furniture industry is not clear enough. When will the sales company emerge?

In recent years, with the rapid development of the economy, some industries in China have gradually matured and are facing a critical period of industrial upgrading. The transformation of the furniture industry is also progressing. The current furniture manufacturing industry can be said to officially enter the "micro-profit era", furniture design and sales should be the two main directions of the transformation and upgrading of the furniture industry. The furniture design company has obtained huge market demand, and the level of furniture design is constantly improving. However, the professional level of furniture sales has yet to be improved, and professional furniture sales companies are still very scarce!

Market calls for professional sales companies

Market calls for professional sales companies

Nowadays, most of China's furniture market is crowded in the manufacturing process. Furniture manufacturing companies have taken over the series of furniture design, furniture manufacturing, furniture sales and furniture sales. Many furniture companies are introducing themselves. It claims to be a large-scale furniture company integrating design, research and development, manufacturing, sales and after-sales service.

As we all know, the higher the level of economic development, the stronger the demand for market division of labor. The overall level of China's economy is rising. The more specialized the division of labor in furniture design, furniture manufacturing, furniture sales, and furniture after-sales, the more detailed it is to help improve industry efficiency, help reduce product prices, and help expand the market. It also contributes to the accumulation of wealth.

We have found that in the Pearl River Delta region where the furniture industry gathers, many professional furniture design companies have emerged. They provide high-quality products for the market, save a lot of design funds for furniture manufacturing companies, and their design products have won Better market returns. It can be said that with the joint efforts of design agencies and all walks of life, furniture design companies have become a climate in the Chinese furniture industry. As an important part of the professional division of furniture industry, the construction of furniture design field has achieved fruitful results. However, the most important professional furniture sales company, basically did not even see the shadow.

Does the market need a professional furniture sales company? As an extremely important part of the furniture industry, furniture sales have long called for the emergence of professional companies. The frequent replacement of sales directors by furniture companies is the performance of dissatisfaction with furniture sales. If a furniture sales professional company comes to help them manage all sales matters, the furniture company is certainly not allowed to do so.

Status: Dealer mode, let sales be in a state of disorder

Status: Dealer mode, let sales be in a state of disorder

At present, most of China's furniture sales are handed over to furniture dealers across the country. Therefore, professional furniture exhibitions, as the most important opportunity for manufacturers and distributors, are always crowded.

Furniture sellers are often scattered around the country, the information about the overall situation is not sensitive enough, and usually there is no overall goal, always active or passive to be satisfied with success in their own region, and unwilling to take care of others' "territory". In fact, due to the vendor's divide-and-conquer strategy, sellers in this area are not allowed to interfere with the dealer's business.

Chinese furniture sales rely on the model of local distributors, and it is difficult for manufacturers with overall view to have a comprehensive layout. Often, due to the differences in the strength, concept and execution of the sellers, it is difficult to ensure stable development of business performance. Frequent things. Because manufacturers do not bear the business risks of the sellers, they are also happy to maintain this scattered sales model. They can find new and strong sellers to maintain the market when the sellers in some places are not doing well.

The most important point is that as a manufacturer, they are often not proficient in sales strategies, and their own sales levels need to be improved. At the same time, it is also a big problem for sales staff to fix.

When will a professional sales company come out?

When will a professional sales company come out?

There is a strong demand for professional sales companies in the market, but in a market that is chasing profits and full competition, there is no professional furniture sales company. What are the reasons?

In addition to the collective unconscious reasons caused by the old dealer model, one of the most important reasons is that sales involve the core secrets of enterprises, which are related to the life and death of enterprises. In the face of such life-critical events, few furniture manufacturers can Peace of mind entrusted to people.

A professional sales company must make a performance in order to obtain the trading possibilities of potential customers.

Then, the professional sales company can only start from the sales of agent furniture, first become an excellent sales agent in the city, and then act as the agent for furniture sales in many cities, and then further march into the country, completely replacing the furniture sales business headquarters of a company. Further, we can represent the sales of many furniture companies and enter the direction of multi-category furniture sales agents, becoming a truly professional furniture sales company and becoming a nationally influential dealer brand.

Just as large furniture sellers have great voices in manufacturers, large-scale professional furniture sales companies will definitely influence the production direction, design direction, and even sales policy of furniture manufacturing companies. Strong sales, such as IKEA, can directly reduce the profit of furniture manufacturers and force them to optimize the production environment. In a sense, IKEA is a professional furniture sales company.

When will China have a local, professional furniture sales company?

First of all, there must be elite furniture sales people who are interested in this. The visionary furniture industry investors are interested in this, and the furniture professional sales company has the possibility.

Ten years ago, the field of Chinese furniture professional design was a wild land. With the continuous efforts of the whole industry, the professionalization of furniture design has become a reality. Today, I am willing to be a professional furniture sales company, and I am willing to resonate with people of insight in the furniture industry.

All in all, the current prospects of the Chinese furniture industry are bright, but the development of professional furniture sales companies can be expected. From the perspective of division of labor, the furniture industry is still not an advanced industry. In particular, the current division of the furniture market is not clear enough. It has not yet formed, not strong enough!

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