Publishing industry and on-demand printing process
GlazeKing Ceramics TechnologyCo.,Ltd. , https://www.maglazekingceramics.com
In 1998, Lighting Printing Inc. of Ingram Book Group, the largest book wholesaler in the United States, provided a revolutionary technology for the book printing industry - printing on demand (Printing on The Demand). In the past three years, the publishing industry in various countries has shown great interest in this technology and have begun to install equipment and carry out operations.
On-demand printing is technically based on the needs of the reality, the use of contemporary computer technology to electronically print the electronic manuscripts stored in the computer into a book. A few hundreds of pages of books can be printed in just a few minutes under the on-demand printing process environment. The exact printing is now available, fast and high quality, without leaving any extra lagging products. Compared with the traditional printing process, this innovative process has the following advantages:
1. Can control the number of prints
For a long time, the publisher's determination of the number of books printed is always a bit difficult: when the number of printed books is small, the cost of printing is rising, accounting for most of the cost accounting of the entire book, resulting in higher prices, affecting sales; When the number of printing is large, there is a hidden risk of inventory backlog. With on-demand printing, for difficult-to-determine quantities of products, a small number of parts can be completed by on-demand printing, the exact market information can be obtained after test sale, and then the quantity can be reasonably determined, thereby reducing the publishing risk, achieving no returns and no inventory.
2. For academic monographs with small circulation, printing on demand is a better way of publishing
It not only avoids the waste of over-printing, but also makes an instant book, guarantees the timely publication of academic monographs and captures the market.
3. cut costs
Traditionally printed books are generally printed in thousands of volumes each time. Inevitably, the problem of inventories will inevitably arise and a series of expenditures such as land occupation, loss and obsolescence will be derived. The on-demand printing of book operations will basically not have such phenomena.
4. Extended the life cycle of books
With on-demand printing technology, it also solves the problem of out-of-print books, the life cycle of books can be unlimited, but also can fully meet the needs of the publishing industry, hair industry, bookstores, and readers everywhere. For the library, it is also extremely easy to obtain books that have been damaged or damaged and maintain the integrity of the collection.
5. Changed sales distribution method
On-demand printing is actually preceded by printing after sales, which has changed the traditional practice of selling after prior printing. Solving the problem of sales also solves the publishing problem. Therefore, it can also be said that printing on demand is a major problem for the publishing industry. It also infuses new ideas and vitality. For bookstores, it is always possible to provide readers with quality services for book sales without having to worry about the fact that the required books are not available from publishers and wholesalers.
6. Can be delivered off-site
On-demand printing is also very advantageous for the realization of off-site sales. It only needs to form a digital file and send it to any place via the Internet. It can print and sell books on the local market, eliminating the transportation problem and realizing efficient and rapid delivery.
The advantages of on-demand printing make it a bright prospect for promotion and application. Most of the current manuscripts are typesetting operations after entering the computer. Simply changing the format can become a digital form that is needed for the on-demand printing process. Therefore, popularization and promotion are not a problem. In addition, print-based books are still printed on demand, which is also in line with the reading habits of most people today.
The application of on-demand printing technology in China is still in its infancy. The market has great potential. The printing industry, publishing houses, publishers, bookstores, authors, and internet companies can all engage in this work, but at present, it seems that most of them wait and see. This mainly has several problems: First, the high price of hardware equipment has brought about a rise in the cost of printed materials. According to the current situation, when the number of prints is over 400, the traditional printing process is still cheaper than on-demand printing. Second, Although the on-demand printing process is not limited by time and space, it is difficult to solve the difficulties in buying books and selling books, but at the same time it creates new problems such as difficult management of copyright management and uneven distribution of interests between related departments and personnel. At the same time, digitalization can be achieved by now. There are not many kinds of books that need to be printed. This has affected the popularity of on-demand printing. However, the author believes that on-demand printing has many advantages that are difficult to achieve with traditional printing processes. With the promotion and popularization of digital printing equipment, the on-demand printing process will certainly be favored by the publishing industry.