Prosperous children's career exploration

With the opening of the second-child policy, the Chinese family structure has changed from the traditional "4+1+1" model to the "4+2+2" model. Such a family structure will undoubtedly trigger a new round of gold rush in the consumer market. The experience-oriented business style that focuses on improving children's quality of life will be more concerned by the market.

繁荣的儿童业态探究

Features one:

There is a large gap in the children's market and there are great opportunities for emerging brands. With the upgrading of consumption, the promotion of children's quality of life is more concerned about the market. The overall repetition rate of children's brands is low.

Feature 2:

The discovery trends of children's products are as follows: The development trend of children's products is reflected in the emphasis on experiencing consumption upgrades; children's education brands are very popular with parents; children's playgrounds focus on interactive experience, excavate family consumption, and develop from a single play model to a comprehensive experience play; The trend of children's services is reflected in the upgrading of services and the transition to the family living space in the future; children's restaurants are refined to the theme; children's theaters such as the color panda theater enhance the sense of experience.

Feature 3:

The trend of child brand discovery is summarized as follows: experience is endless, parent-child interaction is emphasized, theme is more and more.

At present, China has become the largest consumer of mothers and children's products after the United States. In the first- and second-tier cities, the most popular forms of business are children's experience. The characteristic of being able to drive the family's consumption has made the children's business a magic weapon, and it has gradually become the “standard” for shopping centers. They even open up about 15% of the operating area to specialize in children's business.

At the same time, parent-child and family consumption have gradually become the mainstream trend of shopping centers in the country and are also the general direction of future business development.

繁荣的儿童业态探究

However, it is not uncommon for such problems as the increase in passenger flow and consumerism in the children's business environment and the “headaches” for businesses, such as profitability, inaccurate experience services, and inaccurate positioning, resulting in homogeneity. For businesses, getting involved in children's business is not as simple as it seems. There is still a long way to go before it matures.

For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.

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