Mobile phone pos machine has entered a mature market pattern and remains stable
From the overall development trend of China's third-party payment mobile phone POS machine market, after more than ten years of development and growth, the third-party payment mobile phone POS machine market has become the most mature industry in the Internet finance field, and is widely used as a basic service in various industries. . At present, the third-party payment mobile phone POS machine market has formed a market competition pattern dominated by Alipay, China UnionPay and TenPay. Future third-party payment mobile phone POS machine market trend characteristics 1. The Internet online payment market has entered a mature stage, and the market growth rate tends to be flat in the future, and the market structure remains stable. 2. The scale of the mobile payment market will continue to grow exponentially. More participants will join the market, but it will have little impact on the overall competitive landscape. For mobile payments, offline markets have more potential than online. As the offline consumption scene becomes rich, the mobile payment market will continue to expand. In addition to the traditional third-party payment institutions have entered the market, mobile phone manufacturers, communication operators, traditional commercial banks are also trying to lay out. Since Alipay and WeChat pay a large number of active users, and after nearly two years of training on user habits, the future third-party mobile payment market is still dominated by Alipay and Tenpay, and other payment institutions share the remaining market share. 3. The development of credit information-added services based on transaction data will become the direction of the payment institution. Payment has the dual attributes of finance and data. Third-party payment institutions have accumulated a large amount of data resources after years of accumulation. The analysis results of these data have considerable value, such as providing value-added services such as precision marketing, customer management, and credit rating. According to the “2016-2018 China Third-Party Payment Market Trend Forecast Report†released by Analysys Analyst, China’s third-party Internet online payment market maintained a relatively stable growth rate, rising 55% year-on-year in 2015, which was higher than 2014. 4.4 percentage points. It is expected that in the next three years, the scale of transactions in the third-party Internet online payment market will slow down. In 2018, the transaction scale of China's third-party Internet online payment market will reach 33.51 trillion yuan. In 2015, China's third-party mobile phone pos machine market continued to maintain a high growth rate. The annual market transaction volume reached 16.36 trillion yuan, up 104.2% year-on-year. It is expected that by 2018, the scale of China's third-party mobile payment market will reach 52.11. One trillion yuan.
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