"Ink Pisces" watch double eleven sales of nearly a thousand

Original title: Their watch to attract the world's attention (Figure))

Ink Pisces watch double eleven sales of nearly a thousand
Ink Pisces watch double eleven sales of nearly a thousand

In March this year, at the 2016 Basel World Watch and Jewelery Fair, a Chinese independent "Ink Pisces" watch attracted the attention of many manufacturers. Inspired by the graduation work of a group of college students, this watch's industrial design is inspired by the entrepreneurial team "Industrial Design" of Tianjin University's industrial design profession.

Recently, several of their watch designs were selected agents, the first batch of 19,000. During the "Double 11" period, these watches were put on Lynx Mall and Jingdong Mall, which sold nearly 1,000 in a matter of days.

Approached the Maker

"I am now happiest thing is to brush Lynx, looking at the table we design the number of bass bass up." Xiao Song point cell phone to reporters that he designed several watches, such as the number of home-made. A total of 10 models, 30 kinds of color.

Song Xinyu, aged 24, graduated from Tianjin University in 2014 with an industrial design major and Tianjin University entrepreneurial elite training class - "Xuanhuai Class". "When I graduated, I wanted to do what I liked. When the young calves were not afraid of the tiger, they did it."

In the past two years, they have encountered the biggest problem is the shortage of funds. The end of the account no money, and even the New Year to the family package red envelopes have become a problem; the day before the National Day, the customer asked to modify an important technical indicators, only the entire holiday stay up overtime to catch up with the program; "In the face of customer industrial design Professional do not understand, to communicate a lot, sometimes feel very frustrated. "Song Xinyu said.

"We came across the spring of industrial design." Xiao Song, wearing that paragraph from time to time he will touch a few "Run-world" watch, the watch on the Basel show - the world's top summit in the watch industry. "This is our graduation project, but also our team's eponymous work.At that time is only a concept, in the graduate design defense, the Seagull company fancy, with our design, with two years to develop a complete machine core."

It is this "Seagull" and Tianjin University joint design watch "Run world", with Chinese traditional ink paintings as creative inspiration, will be based on the concept of illusion placed on the second hand, ink and white minimalism and integration, Fish themes into the dial, so that the mechanical watch in the interpretation of the animation effect.

As early as 2014, Tianjin University signed a school-enterprise cooperation agreement with Seagull Watch. Seagull watches provided technical support and financial support to Tianjin University's industrial design professionals. Tianjin University integrated watch design into student training programs, opening up the school- Integrated exploration of the road. With this opportunity, a student-designed graduation project has been successfully transformed into an independent innovation product bearing the mark of Chinese culture.


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