Equipped with Cool ISPO Interview with Helong Chairman Chen Yancheng: Creating Warm Fabric Solutions Supplier

Helong company originates from Taiwan. It is a century-old enterprise and has a history of 109 years. It is the world's most widely distributed top down supplier, enjoys a high reputation in the international market, especially in Japan, and occupies a core market share.


The Beijing ISPO equipment cool Xiao Bian also conducted an exclusive interview with Mr. Chen Yancheng, chairman of He Long.


Q: Mr. Chen is the fifth-generation operator of Helong. I believe that you also have your own business philosophy of Helong. Can you talk about it?

Chen Dong: He Long has come to me. It is already the fifth generation. Now the times are different. The old business philosophy has not kept pace with the development of the times. Resource integration, cross-border cooperation and active innovation are all necessary. Quite a few, this is what I do as the chairman of the board of the company agrees with the business model, the times change too fast, will be eliminated when the same, Helong is also a variant to become the overall solution provider of thermal fabrics.




Q: Helong's booth layout is very eye-catching. As the first appearance of He Long at ISPO, Chen can tell us what highlights we have at this time.

Chen Dong: Although this ISPO is the first time for Helong to participate in the exhibition, we have confidence that we will not lose his family. This time we will launch the three major brands of feathers and raw materials in the world together. This is also a manifestation of our strength. Among them, the ComfortMAX from USA is faced with polar fast-dry down feathers, DOWNTEK is waterproofed with 1000-minute water-repellent and strong down, and the world's first down fabric with THINDOWN, a zero-spill velvet, and warmth in cooperation with international luxury brands PRADA, BUBURREY, etc. We have exhibited at our booth and we also welcome friends to exchange.



Q: Thank you for Mr. Chen's introduction. Then what are the new initiatives of He Long for our 2017 mainland market?

Chen Dong: In response to the 2017 mainland market, Helong Enterprises hopes to continue to open up the popularity through this ISPO as the beginning of marketing, and is also very willing to bring Internet thinking to He Long, and will not be afraid of the deep traditional ideas of wine. Improve and positively let more domestic brands understand Helong's products, but the pace is still mainly stable. We look forward to the cooperation of all friends with Helong.



Q: For the choice of partners, Helong will not give priority to high-end brands?

Chen Dong: This mainly depends on whether the two companies' ideas match. If they have the same vision, they all have the same quality quest for the product, they will choose to cooperate, and they will not differentiate the partners with the so-called mid-to-high end of the market.


This visit to Helong Chen Dong's visit to Xiaobian and everyone reviewed it here. Helong's participation in ISPO also represented Helong Enterprises' official entry into the Asian market. We also expect Helong to have more positive innovations after the exhibition. The market performance and feedback in the Chinese market establish a brand of innovative and innovative word-of-mouth feather suppliers!

Helong Enterprise Business Negotiation: Zhao Wei, Mobile: 18684891104, Email:

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